25-Apr-2011
Unlocking the Value of Frequent Shopper Data, APT Featured in Chain Drug Review
In a recent feature article in Chain Drug Review, Scott Setrakian, Managing Director for APT, describes how sophisticated retailers are leveraging Test & LearnTM to unlock differences in shopper segment behavior beyond simple promotional response. These insights, which usually lay hidden in transaction data of frequent customers, can yield substantial benefits for retailers looking to improve the effectiveness of merchandising, store operations, labor and capital investments. Click here to read more.
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