09-12-08
APT to Provide Test & Learn Suite to TD Canada Trust
WASHINGTON, D.C. — APT, a leading enterprise software company, today announced that TD Canada Trust, a subsidiary of TD Bank Financial Group, has signed a deal to implement APT's Test & Learn capabilities in their call center operations. TD Canada Trust is a leading provider of personal and small business banking providing a portfolio of services to customers throughout Canada.
The Test & Learn Suite is currently being licensed by a number of industry notables including Wells Fargo, Wachovia, SunTrust, TD Commerce, and PNC. With leading-edge technology and smart design, the Test & Learn platform provides a set of solutions that help financial services organizations institutionalize a rigorous process of retail branch testing, allowing them to improve the effectiveness of their investments in capital expenditures, marketing, operations, merchandising and site selection. TD Canada Trust is the latest on the growing list of financial services clients who are realizing the benefits of APT's world-best testing methodology.
"The APT platform enables us to better leverage the wealth of data in the call center to greatly improve customer satisfaction and operational efficiency. From strategic questions surrounding outsourcing, to more tactical questions about how frequently we should reach out to customers during a campaign, the APT Suite is helping us improve upon our business," said John Capozzolo, Senior Vice President, e.Bank.
"We are extremely excited to be working with TD Canada Trust to use Test & Learn to drive new growth opportunities," said Patrick O'Reilly, Senior Vice President of APT. "TD Canada Trust is the market leader in customer service and we are happy to help them empirically find new ways to improve that experience while also growing shareholder value."
About Applied Predictive Technologies
APT is the industry leader in helping large-scale consumer-focused companies institutionalize a world-class Test & Learn capability. Through the combination of APT's proprietary software and capability-building consulting support, APT has helped some of the world's largest and most successful companies achieve significant bottom-line improvement.
About TD Bank Financial Group
The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Financial Group. TD Bank Financial Group is the seventh largest bank in North America by branches and serves approximately 17 million customers in four key businesses operating in a number of locations in key financial centres around the globe: Canadian Personal and Commercial Banking, including TD Canada Trust; Wealth Management, including TD Waterhouse and an investment in TD Ameritrade; U.S. Personal and Commercial Banking through TD Banknorth and Commerce; and Wholesale Banking, including TD Securities. TD Bank Financial Group also ranks among the world's leading on-line financial services firms, with more than 5.5 million on-line customers. TD Bank Financial Group had CDN$503.6 billion in assets as of April 30, 2008. The Toronto-Dominion Bank trades on the Toronto and New York Stock Exchanges under the symbol "TD", as well as on the Toronto Stock Exchange.
Next Steps:
