News & Events

12-01-08

Graeme McVie to Join APT as Senior Vice President

Former DemandTec Executive Will Lead APT Partnership and Consumer Product Efforts

WASHINGTON, D.C. — Applied Predictive Technologies (APT) announced today that Graeme McVie will be joining the organization as Senior Vice President.

Graeme McVie comes to APT after seven years at DemandTec. Most recently, Mr. McVie served as DemandTec's Vice President of Strategic Alliances. Previously, Mr. McVie worked in the Solutions Consulting and Product Management groups. Mr. McVie has also held senior positions in Product Management, Strategic Marketing and International Operations for Silicon Valley software companies AllAdvantage.com and NetPost. Prior to his software experiences, Mr. McVie was a consultant in the UK, Australia and the US with Bain & Company, a strategy consulting firm.

As Senior Vice President of APT, Mr. McVie will lead efforts with new client prospects, manage and develop current senior executive relationships, initiate efforts to build partnerships and strategic alliances, and help to accelerate APT's success in the consumer products industry.

"We are thrilled to have Graeme join us," said Anthony Bruce, CEO of APT. "His abilities to solve difficult problems and build strong relationships impressed us from the start as we crossed paths at common clients. Moreover, Graeme's extensive experience in working with leading consumer products companies and retailers will help APT to innovate our offerings and to deliver superior service to both new and existing clients. It is great to have Graeme join the team."

About Applied Predictive Technologies

APT is the industry leader in helping large-scale consumer-focused companies institutionalize a world-class Test & Learn Management System. Through the combination of APT's proprietary software and capability-building consulting support, APT has helped some of the world's largest and most successful companies achieve significant bottom-line improvement. The company was recently named one of Deloitte's prestigious Technology Fast 50 Companies for Virginia and Maryland, a ranking of the fasting-growing technology, media, telecommunications and life sciences companies in the area.