08-15-08
Owens Corning Renews License
for APT's Test & Learn Solution
The APT Suite will continue to be used to provide Owens Corning a strategic competitive advantage for data and analysis
ARLINGTON, Virginia — Owens Corning, a world-leading building products manufacturer, has renewed their license to APT's retail testing software, APT 6. The APT Suite combines a rich library of best practices with cutting-edge technology which provides the precise analytical insights required to decide whether and how best to implement programs for maximum profit impact.
Owens Corning's decision to renew the license comes at the conclusion of a successful three-year agreement in which the APT Suite was used to optimize programs across the organization including new product launches, changes to their media mix and innovative product displays.
"With the help of Test & Learn and the team at APT we have been able to continue to push the strategic insights we have into our retail presence, which is an important part of our abilty to continue to provide high-quality products and services to customers around the world," said Joe Ochoa, Business Planning & Analysis Leader.
"Our relationship with Owens Corning has been an extremely rewarding three years," said Patrick O'Reilly, Senior Vice President of APT. "We are thrilled to be continuing this relationship as we assist Owens Corning in gaining the metrics and measures they need to continue to enhance the value they bring to their customers.
About Applied Predictive Technologies
APT is the industry leader in helping large-scale consumer-focused companies institutionalize a worldclass Test & Learn capability. Through the combination of APT's proprietary software and capabilitybuilding consulting support, APT has helped some of the world's largest and most successful companies achieve significant bottom-line improvement.
About Owens Corning
Owens Corning (NYSE: OC - News) is a leading global producer of residential and commercial building materials, glass fiber reinforcements and engineered materials for composite systems. A Fortune 500 company for 54 consecutive years, Owens Corning is committed to driving sustainability through delivering solutions, transforming markets and enhancing lives. Founded in 1938, Owens Corning is a market-leading innovator of glass fiber technology with sales of $5 billion in 2007 and 18,000 employees in 26 countries on five continents. Additional information is available at http://www.owenscorning.com.
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