11-16-09
APT Announces 2010 Business Experimentation Conference for Senior Executives
WASHINGTON, D.C.— Applied Predictive Technologies (APT), a leading provider of business experimentation and enterprise software solutions for large scale organizations, today announced its upcoming Sixth Annual Test & Learn Best Practices Summit, to be hosted by APT on April 11-13, 2010. The event will convene APT executives, clients, and Test & Learn experts at The Ritz Carlton in San Francisco, California for 2 days of topical presentations, sharing of best practices, and networking opportunities.
Each year, executives from Fortune 500 companies across a range of industries, from retail and consumer goods to financial services and hospitality, gather to discuss the best approaches for institutionalizing Test & Learn throughout an organization. 25 major companies were represented at the 2009 Summit, including Google, Kraft, Staples, Subway, and IHG. Brian Haier, Executive Vice President of Retail Distribution at TD Canada Trust, and Chris O'Neill, Director of Retail at Google, delivered last year's keynote addresses. Keynote speakers for the 2010 event will be announced shortly.
Anthony Bruce, CEO of Applied Predictive Technologies, described the annual Test & Learn Summit as a valuable learning and networking opportunity for the best analytical minds in business. "APT's Test & Learn Management System is used by top industry leaders to improve decision-making company-wide, generating hundreds of millions of dollars annually in incremental bottom line improvement. We're looking forward to another successful event."
About Applied Predictive Technologies
Applied Predictive Technologies (APT) is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT's Test & Learn software, including Starbucks, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe's, Victoria's Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C.
Next Steps:
