25-Jan-2010
APT Awarded Consumer Goods Technology Editor’s Pick Award
WASHINGTON, D.C. — Applied Predictive Technologies (APT), the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability, announced today it has been named to CGT’s Annual Editor’s Pick list.
The Editors’ Pick section is designed by Consumer Goods Technology (CGT) to recognize companies that are making an impact in the consumer goods industry. The recognition appears in the much-anticipated 10th annual Readers' Choice issue, and reflects the editors’ perspective on promising solutions with real impact on issues and processes that are especially challenging in CPG companies.
Applied Predictive Technologies' CEO Anthony Bruce attributes APT’s success to the company’s advanced technology platform and consulting support. "We are excited to be recognized by CGT," said Mr. Bruce. "For years, APT has been a close partner with leading consumer goods companies, such as Kraft Foods and American Greetings. We are proud of APT’s record of providing a Test & Learn capability that enhances strategic decision-making and drives bottom line performance for companies across a wide array of industries, including retail, financial services, and hospitality."
APT’s enterprise SaaS solutions help CPG companies with consistent evaluation and optimization of a wide range of strategic and tactical initiatives for all brands in their portfolio to inform decision-making across sales, marketing and retail servicing. APT CPG customers include Kraft Foods, Owens Corning, Hanesbrands, and American Greetings, as well as a majority of the top 20 Food/Drug/Mass retailers. APT is the only Test & Learn solution provider with active customers on both sides of the trading divide.
To learn more about APT’s CPG solutions, register today for our 2010 CPG webinar series at www.APTWebinars.com. Find out how to make Decisions with Confidence across your entire organization or contact us at (877) 400-2559 for more information.
About the Readers' Choice 2010 Survey
This benchmark issue draws on feedback from 165 consumer goods executives to rank service and solution providers in the following categories: Supply Chain Execution, Supply Chain Planning, CRM, TPM, ERP, New Product Development and Introduction, Business Intelligence, Demand Data Analytics, Consulting and Outsourcing. Results will be spotlighted in the January 2010 edition of CGT magazine in print and online.
About Editors' Pick
This year's Readers' Choice Survey spans 10 categories, but some companies do not fit snugly into any one group due to their size or focus. In response, CGT created the Editors' Pick section to recognize companies that are making a respectable impact in the industry and should be dually noted.
About Applied Predictive Technologies
APT is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT's Test & Learn software, including Starbucks, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe's, Victoria's Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. For more information, please visit www.predictivetechnologies.com.
Press Contact:
Cathy Baker
Applied Predictive Technologies
(703) 875-7748
cbaker@predictivetechnologies.com
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