9-Nov-2010
Wendy’s International, Inc. Signs Agreement to License APT's Test & Learn Management SystemTM
APT software to allow Wendy’s management to improve targeting and profitability of new initiatives across the chain
WASHINGTON, D.C. — Applied Predictive Technologies (APT), announced today that Wendy's International, Inc. (Wendy's), one of the world’s largest quick service restaurant chains, has signed an agreement to license APT's Test & Learn Management SystemTM. Wendy’s will use APT’s Test & Learn for SitesTM software to broaden the scope of in-market testing across its more than 6,600 restaurants and franchise locations. Wendy’s is expanding its relationship with APT following a trial of the Test & LearnTM software, which was used to evaluate a number of profit-driving initiatives.
By leveraging APT’s Test & LearnTM software platform, Wendy’s is able to test new ideas across marketing, product introduction, pricing, operations, and capital investments and target rollout to maximize profitability.
Wendy’s becomes the eighth of the top twenty five US restaurant concepts to license APT’s Test & LearnTM solutions, joining well know franchises such as Subway, Panera, and Olive Garden.
“APT is excited to have the opportunity to serve Wendy’s, a clear category leader, ” said Anthony Bruce, CEO of APT. “A commitment to quality and excellence permeates Wendy’s; given the importance that Wendy’s places on innovation, APT is honored to have a role in assisting the organization to continue to improve its Test and Learn culture and approach. APT looks forward to supporting Wendy’s and its franchisee partners as they continue to evolve and grow.”
About Wendy's International
Wendy's International is one of the world's most successful restaurant operating and franchising companies with more than 6,600 restaurants worldwide. Wendy’s is a subsidiary of Wendy’s/Arby’s Group, Inc (NYSE: WEN). More information is available at www.wendys.com or www.wendysarbys.com.
About Applied Predictive Technologies
Applied Predictive Technologies (APT) is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT's Test & Learn software, including Starbucks, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe's, Victoria's Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. Learn more about APT at: www.predictivetechnologies.com.
Press Contact:
Catherine Baker
Senior Vice President
Applied Predictive Technologies
(703) 875-7748
cbaker@predictivetechnologies.com
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