6-May-2011
APT Awarded Patent for Innovative Methods of Developing, Analyzing, and Managing Business Initiatives within the Business Network
WASHINGTON, D.C., May 6, 2011 – Applied Predictive Technologies (APT) announced today that it was awarded Patent No. 7,895,072 by the United States Patent Office on February 22, 2011. This patent safeguards the company’s innovative core technology methods that allow its clients to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, ultimately resulting in maximized return on investment. Specifically, the patent will protect APT’s core analytic technology for designing an in-market test and on matching test stores to control stores.
The world’s leading consumer-focused companies rely on APT’s Test & Learn Management Solution™ for choosing, targeting, and tailoring strategic and tactical business actions for maximum impact and profitability. APT’s Test & Learn™, a growing solution within the marketplace of analytic processes for developing, testing, analyzing, and monitoring business initiatives, together with its unparalleled consulting expertise, provides clients with meaningful information and analysis to enable more accurate predictions related to the business impact of new initiatives.
“This is a significant achievement for APT. It is an important win for us as it protects our sophisticated approaches and methods to support a consistent, disciplined, and repeatable process that our clients have come to rely on in order to make better decisions,“ said Anthony Bruce, CEO of APT. “Our clients turn to APT to increase the frequency, scope and ROI of initiatives. Being awarded a patent for our solution underscores its relevance and lends further encouragement to our continued commitment to innovation.”
About Applied Predictive Technologies
Applied Predictive Technologies (APT) is the world leader in helping organizations harness the potential of Test & LearnTM, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT’s Test & LearnTM software, including Subway, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe’s, Victoria’s Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. Learn more about APT at: www.predictivetechnologies.com.
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