Capital Investment
Retail banks invest significant capital every year in their existing branches. While it is important to invest in the brand network, few retail banks are able to accurately understand the return on this investment.
APT’s Test & Learn™ approach provides a clear measurement of the benefit of bank branch remodels, as well as a profile of which branches respond best. Test & Learn™ also quantifies which elements of a branch remodel program create value in order to focus investment only on the aspects that drive improvements in performance.
Retail banks are able to use this information to improve annual profit of branch renovation and remodel programs by tens of millions of dollars and answer key questions, including:
- Which bank branches should be remodeled or renovated next year?
- How much should be spent on each branch remodel?
- Which components (e.g. teller counters, flat screen TVs, etc.) should be included in each bank branch remodel?
Learn how a client used APT's Test & Learn™ solutions to address a number of challenges related to Capital Investment in the Improving Branch Remodels Case Study and the Branch Technology Investments Case Study.
Next Steps:
