“Family Dollar considers Test and Learn to be a key strategic capability for evaluating and optimizing business initiatives. We have applied APT tools to important initiatives ranging from operations to marketing to capital investment, identifying specific improvement opportunities with substantial value. I have been impressed by APT’s continuing commitment to provide best practice insight for building our Test and Learn capability. We are looking forward to continuing our partnership.”

- EVP, Strategy and Marketing

“Family Dollar continuously strives to stay relevant to its customers. To that end, Family Dollar is expanding its analytic capability by integrating APT Market Basket Analyzer into its decision-making process. The integration of APT Market Basket Analyzer with Family Dollar’s existing Test and Learn  capability will allow more precise measurement and optimization of marketing and merchandising initiatives, helping Family Dollar to be a compelling place to shop for its customers.”

- EVP, Strategy and Marketing

"APT’s analytically powerful software suite matches our emphasis on the importance of fact-based decision making for operational, marketing, and real estate issues. The Test and Learn approach provides us with a clear strategic advantage, allowing us to hone in on the initiatives that will maximize our time and capital investments."

- Chief Financial Officer

“In the highly competitive and fast-moving world of apparel retail, there is need for in depth testing and analysis in a controlled environment. We have seen how APT’s solution is able to rapidly design and test high-impact ideas before rolling them out to the entire store chain or customer base. The ability to confidently predict the impact of potential outcomes will build on Chico’s ability to quickly bring the best merchandise and shopping experience to our customers.”

- VP - Financial Planning & Strategy

“Customers are probably more selective than they’ve ever been and we need to make sure that we’re reaching out to them in the best way. Using APT's software gave us significant analytical power that we simply couldn’t replicate with our internal systems.”

- Director of Brand Planning

“APT’s solution enables us to rapidly innovate by more accurately predicting the impact of new ideas. This solution better equips us to bring winning ideas to our franchisees and successfully maximize visits, profits, and guest satisfaction.”

- CMO

“Guitar Center has identified Test and Learn as a core strategic capability for high-impact decision support. We have been impressed by APT's Test and Learn software tools and their commitment to partnership.”

- Vice President of Corporate Strategy

"From the outset, we were impressed with APT and excited by the possibilities the software was offering. We have been extremely satisfied with the results Test & Learn provided from our in-store trials, which determined our longer term investment decisions."

- Head of Trials Management

"APT provides invaluable guidance about what to test and how to perform a good test. It is clear that APT is interested in Collective Brands succeeding, and they are in our corner, helping us to drive greater and greater value for our company."

- Vice President of Finance

“We are looking forward to our relationship with APT continuing to provide us with a greater ability to design, conduct, and act upon tests of new initiatives, adding keener insight and analytic capability to our organization.”

- Chief Financial Officer

"Some people think that Test and Learn is nerdy and a lot of analysis. I think it's just the opposite. It helps us to be maximally creative and risk taking. We can test any exciting but risky idea before we roll it out and rapidly roll out the ones that work. With APT we were able to very rapidly develop a capability that otherwise would take years to create in-house; in addition APT's solution provided consistent, standardized results allowing us to innovate quickly and with confidence."

- President and CEO of the SUBWAY Franchisee Advertising Fund Trust (SFAFT)

"Gaining insights into costly programs before roll out is an excellent means of maintaining a true competitive advantage. APT’s Test and Learn Suite allows us to quickly and easily investigate the success of programs, tailor them to maximize profits and then roll them out across our stores – generating enormous value. We are excited to continue to work with the team at APT and with the APT Suite"

- Chief Financial Officer

“We continually strive to improve the quality of our service and the care we provide to pets through new and innovative products and programs. The APT software helps us test and understand the impact of new ideas before they are implemented in our hospitals. Having this knowledge allows us to make decisions that contribute to high quality of care for pets and provide an exceptional experience for our clients.”

- Executive Vice President and Chief Operating Officer

"Our executive team is now both comfortable and confident in relying on Test and Learn to inform decision making. As a result, we have an accelerated rate of innovation within IHG and leverage a consistent framework for making large dollar investment decisions across the company.”

- Chief Marketing Officer

“Analytics is about having the resources in place to evaluate objectively. With APT, we have greater precision, and we can make smarter choices. The test never ends; it is a perpetual process of refining and improving. BBVA prides itself on being innovative and creative. With APT, we now have the right tools in place to do this on our own efficiently and effectively.”

- Senior Vice President of Consumer Deposits

"We are very pleased with APT’s suite of products. The tool is easy to use and provides accurate detailed answers to initiatives with the associated degree of confidence. It has provided the capacity to measure initiatives, providing Staples the ability to quantify these future opportunities for the Company - in addition, the team at APT has been very helpful and insightful."

- President U.S. Stores

“The potential impact of Test and Learn to a retailer’s performance is limited only by the imagination and strategic vision of its users. The APT suite of products has been a great investment which has already paid for itself many times over... Testing has become such an integral part of the executive team’s decision-making process. It enables us to make decisions and prioritize investments based on facts vs. best guesses or historical experience. With APT’s software, we able to efficiently and with confidence test and evaluate a very broad array of business initiatives.”

- Chief Financial Officer

"The Test and Learn capability provides a powerful, yet easy to use and understand, approach for evaluating and optimizing business initiatives. We have been able to apply the APT tools to a range of initiatives at both the ATM and branch level, identifying specific improvement opportunities with substantial value."

- Senior Vice President, Retail Branch Banking Sales & Services

"APT provides much more than just software - they are a valuable partner in helping us improve our business and continuing to serve our clients better. We are looking forward to continuing our partnership with APT."

- Senior Vice President, Retail Banking Investments

“The retail business is increasingly competitive. This means placing even more importance on making the right decisions about things that will appeal to our customers. Without a doubt we are getting better answers with the APT system and giving better direction to the senior team. It’s put us on the path to where we’re making wiser investment decisions in the stores.”

"Even in a difficult economic environment, I think predictive analytics can get you to a place where you’re making sound, fact-based decisions.”

- Director of Enterprise Analytics

“APT’s Test & Learn software gives us the ability to test and analyze marketing and operational initiatives before we implement them across our entire system. This ability is increasingly important to our efforts to improve financial performance while continuing to deliver an outstanding dining experience to our guests.”

- Senior Vice President and Chief Financial Officer, Cracker Barrel Old Country Store, Inc.

"With the help of Test and Learn and the team at APT we have been able to meet our goals of being the market-leading innovator in our industry. The strategic insights gained with the help of Test and Learn have been critical to our success and we look forward to continuing to leverage our relationship to provide even more high-quality products and services to customers around the world."

- Vice President and General Manager

"With an ever-increasing number of touch points with consumers in today’s market, it’s crucial that we continue to refine the science we use to analyze and understand exactly how the marketing and merchandising mix is driving purchasing decisions. Our exclusive relationship with APT is key to pushing that science forward, in that it not only provides us with an efficient and analytically sophisticated tool to understand the true impact of our marketing efforts, it also provides our customers with a strategic competitive advantage in the marketplace and drives our mutual success."

- Director of Strategic Marketing

"We view Test and Learn as an important weapon for driving revenue growth and margin improvement in our retail segment...Running rapid tests allows OfficeMax to measure the impact of new business programs and use the results to tailor the programs to provide the best performance and value for our customers. We chose APT because we believe their software and approaches will help us achieve a step-change improvement in our ability to rapidly improve our business."

- Vice President of Category Management and Customer Insight

“In rolling out Test and Learn across our UK brands, we expect it to meaningfully change the way we test and implement major new initiatives.”

- CFO

"Panera is laser-focused on providing our customers with outstanding food and an unparalleled experience. APT’s software gives us a better understanding of marketplace dynamics, particularly what out customers want. The executive team and I have been impressed by the valuable insights we have generated with the APT platform, and we look forward to continuing our work with APT to enhance our long-term strategy."

- Co-Founder, Chairman and CEO

“Advance Auto Parts continually seeks to deliver more tailored, relevant, and valuable offers to our customers. Providing our decision-makers with APT Market Basket Analyzer, paired with our existing Test and Learn capability, helps us to achieve this objective.”

- Senior Vice President, Merchandising

“Just moments ago I received a request from a category manager for a list of compelling attachments to a product category as part of a promotion.  This was the first time I was able to say 'sure…I can get you that…how about by the COB tomorrow?'  Previously, this would have required a week or two and postponing other projects.  Now, I can just make a few selections and within minutes I have some raw data to begin working with.  It’s a great capability for us to react to the needs of the business much faster and with more certainty.”

- Director, Research and Analysis

"The APT platform enables us to better leverage the wealth of data in the call center to greatly improve customer satisfaction and operational efficiency. From strategic questions surrounding outsourcing, to more tactical questions about how frequently we should reach out to customers during a campaign, the APT Suite is helping us improve upon our business."

- Senior Vice President, Phone Channel

"We are excited to be working with APT. We believe in the importance of the Test and Learn methodology and look forward to applying Test and Learn to a wide range of initiatives. Implementing APT allows us to measure the incremental value of any new program before committing to a network-wide rollout. This enables us to focus our resources on the highest value opportunities going forward."

- Vice President of Channel Strategy

"I had the pleasure of working with APT earlier in my career at a major retailer and now value the relationship as a consumer goods marketer. The Test and Learn capability provides a powerful analytical foundation and approach for evaluating and tailoring business initiatives to increase their value. We have been able to identify millions of dollars in specific incremental profit opportunities for ourselves and for our retail partners. APT provides more than just a software solution - they are a partner in building our business."

- Executive Director of Business Intelligence

"By using Test and Learn, we know that we are basing our decisions on proven potential, and this allows us to build an implementation plan with the highest expected benefit. On the flip side, testing prevents us from making poor choices and allows us to invest our money in the initiatives that will be most profitable."

- Director of Quantitative Methods and Research