Business Issues for Hospitality and Travel Companies
Hospitality and travel companies constantly explore new opportunities to increase revenue per available room, guest satisfaction, and profits. Which new initiatives actually generate incremental value? Does a lobby remodel or guest promotion actually impact key metrics? If so, which hotels are the best candidates for investment? APT's Test & Learn™ approach cuts through the noise of marketplace dynamics, macroeconomic shifts, trends in guests’ preferences, and competitor actions to identify management actions that will improve performance across a range of business initiatives.
What Are Executives Saying About Test & Learn?
"Our executive team is now both comfortable and confident in relying on Test and Learn to inform decision making. As a result, we have an accelerated rate of innovation within IHG and leverage a consistent framework for making large dollar investment decisions across the company.”— Chief Marketing Officer