Business Issues for Hotel Companies
Hotel companies constantly explore new opportunities to increase revenue per available room, guest satisfaction, and profits. Which new initiatives actually generate incremental value? Does a lobby remodel or guest promotion actually impact key metrics? If so, which hotels are the best candidates for investment? APT's Test & Learn™ approach cuts through the noise of marketplace dynamics, macroeconomic shifts, trends in guests’ preferences, and competitor actions to identify management actions that will improve performance across a range of business initiatives, including:
To understand how APT helps increase the performance of dining service offerings, please see an overview of APT’s work in Food and Beverage at 8 of the top 25 Restaurant brands.
Next Steps:
Q&A with IHG CMO Tom Seddon
Learn how IHG leveraged Test & Learn during its successful Holiday Inn Brand Relaunch