Solutions by Industry

Business Issues for Insurance Companies

Insurance carriers are regularly developing new programs and ideas to improve top-line growth and bottom-line profitability. However, isolating the true incremental impact of any single initiative is difficult in an environment where so many other phenomena impact sales and profitability. For instance, did the new marketing program drive the sales increase or was the lift caused by an improvement in the economy? Have sales declined due to a reduction in training and support for the sales force or due to new competitor pricing in certain markets?

Select insurers are joining leading financial institutions, retailers, and consumer goods manufacturers in employing a Test & Learn™ process to measure and optimize the impact of a wide variety of initiatives designed to improve sales and profits. Understanding the true impact of new initiatives, net of the effect of other influences, has enabled these insurers to identify and implement successful new programs driving hundreds of millions of dollars in profit opportunities, and to recognize and avoid unproductive programs before the cost of failure is borne. Following are examples of how large insurers have successfully employed Test & Learn™ to address issues in the areas of: