Retail Servicing
Manufacturers constantly struggle to measure the returns on significant sums invested in retail servicing efforts. Whether through deploying staff or outsourced brokers, consumer products companies seek to increase the efficiency of servicing by optimizing both the frequency of visits, as well as the specific consumer-facing tasks completed. Leading manufacturers use Test & Learn™ to address a range of topics that are central to retail servicing optimization, including:
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What is the true impact of investments in retail servicing on sales, margin, and in-stock rates? How does impact vary by servicing frequency?
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With which retailers, and in which stores and geographic regions, is retail servicing generating a positive ROI?
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What elements of retail servicing, from in-store signage set-up to back stock fill-in, drive performance versus merely increase complexity and cost?
Learn more about how a consumer products company used APT's Test & Learn for Stores™ to optimize retail servicing initiatives in the Retail Servicing Case Study.
