Menu Innovation
In the restaurant industry, the menu is the most direct lever for substantially improving financial returns. New menu items, menu item rationalization, item pricing, and bundled meal offerings can generate - or destroy - millions of dollars in net income within months.
Restaurant companies use APT solutions to optimize changes to the menu by answering such critical questions as:
- Are sales of a particular item incremental or just cannibalized from other items?
- Does a new menu item build or decrease the total check through side item, dessert, and beverage sales?
- How does removing a low-volume, low-margin item from the menu affect guest traffic and loyalty?
- How will raising the price of a popular menu item affect sales in other categories, such as beverages or desserts?
- Would calling out concept specialties in their own featured menu section drive sales and item performance? Will sales from the rest of the menu decline?
Click here to read about how one leading casual dining restaurant chain used APT's Menu Analyzer software to reinvent its menu item-by-item within two months in the Menu Innovation Case Study.
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