Solutions by Industry

Site Selection and Network Planning

Network expansion and management is one of the greatest challenges, and opportunities, facing restaurant executives. In seeking continuous growth, restaurant companies must be able to assess, prior to a high-stakes, high-risk roll-out, the incremental impact of a new initiative on the network as a whole.

APT assists clients with a range of detailed network planning decisions in order to maximize net income, even as external conditions (such as macroeconomic factors) change. By using APT to conduct in-market tests, restaurant companies are able to answer such questions as:

  • What is the impact of new restaurant openings on company performance?
  • What are the optimal locations for new sites to drive growth and profitability? What is the dirt strength of various sites?
  • What is the cannibalization effect of new sites on nearby locations?
  • What are the effects of site closings and network changes over time?

Click here to learn how APT clients use Network Planner to optimize network planning decisions in the Restaurant Network Planning Case Study.