Solutions by Industry

Advertising and Media Spend

The media landscape is changing rapidly. While we hear of the inexorable march towards digital mediums, more than 92% of respondents in a recent survey reported engaging with multiple mediums, across TV, newspapers, radio, and the Internet, in seeking daily news and entertainment. Marketers are increasingly challenged to consider the implication of shifting marketing budgets from the off-line to the online world. Leading retailers have found Test & Learn™ to be an ideally situated ally to aid in quantifying the incremental impact of advertising across channels. Going beyond traditional media analysis, Test & Learn™ is used to accurately answer the following questions:

  • Which content is most effective in driving incremental profits from spend on advertising? What impact will changes in media spend have by major ad vehicles?

  • What will happen to sales and transactions if the frequency of weekly newspaper circulars is cut? How does this impact vary by market?

  • What is the incremental lift generated by layering TV, radio, print, and social media advertising upon one another?

  • What impact does increased exposure to online banner and search ads have on sales in brick-and-mortar stores?

Click here to learn how retailers are using APT's Test & Learn™ solution to improve returns on print advertising in the Improving Returns on Print Advertising Case Study and to quantify the off-line sales impact of online ads in the Measuring Offline Sales from Online Ads Case Study.