APT works closely with retailers along all steps of the network formation process, ranging from network planning and new site identification to investments in store refreshes and renovations to measuring accretion and sales transfer from recently closed sites. APT's Network Planner is used to complete both top down market level analysis to scout for new locations, as well as bottom up pro-forma site planning. Using APT's Test & Learn™ solution, retailers can efficiently answer three key questions about any investment made in a retail network, from a simple coat of paint to a complete tear down and rebuild:
What is the attributable lift in sales and profits created by the investment? How long will it take for the investment to payback?
What specific elements of the physical investment (be it new cashier stations to updated lighting to technology kiosks) drive the greatest returns vs. which simply add to expense?
Which specific sites or markets would see the greatest lift from investments in improvements to the store?
Click here to learn how an APT client used the Test & Learn™ solution to improve the ROI of a store remodel in the Maximizing ROI on Capital Expenditure Case Study, or read about how a leading retailer maximized the returns on an in-store fixture in the In-store Sales Kiosks Case Study.