What decisions does APT inform for Airlines?

Make profits soar with smart fares & promotions.

Airline executives want to know: “Which promotions increase bookings enough to make up for lost revenue? For which flights or services can I increase price without sacrificing volume?” With Test & Learn, airlines run small scale tests to identify the best revenue management strategies before rolling them out broadly. 

Best in class customer experience.

As airlines continue to innovate to improve the passenger experience, it’s difficult to understand the impact of each new program, from inflight amenity additions to aircraft seat upgrades. Test & Learn isolates how each change truly impacts passenger satisfaction and how that satisfaction translates to dollars.

Operate with excellence.

Airlines make big investments in their employees and operations. Understanding which programs drive employee satisfaction and retention, as well as operational KPIs, makes a big difference, especially in a slim margin environment. Test & Learn confidently measures which of these initiatives pay off.

Make passenger loyalty make money.

Loyalty initiatives can come at a high cost: from benefits offered to promotions that may subsidize bookings of already loyal passengers. Test & Learn optimizes frequent flyer programs, down to point rewards and member benefits offered, to ensure that each loyalty initiative grows both loyalty and revenue.

Deploy campaigns that maximize revenue.

From digital ads to CRM campaigns and mass media, it’s difficult to identify what works and to confidently tie bookings to specific marketing efforts. Test & Learn isolates the impact of each marketing initiative across channels, so that decision-makers can get the right message to the right people at the right time.

How does APT inform these decisions?

Test & Learn

Why is software necessary for this?

Keep up

Analysis must keep up with decision-making

Decision-makers need software that generates insights as they make choices. With APT, analysts can start and finish analyzing a test program in less than an hour.

Noisy Data

Booking data is extremely noisy

APT’s software is built to read a signal in the sea of noise. Test & Learn can pinpoint the impact on all key metrics with statistical clarity, allowing you to always know what’s working and what’s not.


Analysis must inspire confidence

APT has invested over 500 person years in developing 4 million lines of code, and has 6 patents on its analytics to ensure the most accurate read of every analysis. Get the right answers.

Complete Data

Complete answers require complete data

Comprehensive analysis is challenging if data across customers, employees, flights, and markets can’t be found in one place. APT aggregates data to give users the full picture.

Consistent Answers

All teams need consistent answers

Which internal team’s evaluation is right? Using APT, every team speaks the same language, creating “one version of the truth” when it comes to analysis.   

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