What decisions does APT inform in Auto?

Make each dollar go the extra mile.

From online listings to CRM campaigns and mass media, it’s difficult to identify what really drives vehicle sales. Test & Learn isolates the impact of each marketing initiative across channels, and identifies the right message for the right people.

Don’t leave money on the table.

Getting incentives right is crucial to moving vehicles. Automakers need to know: “Will this dealer incentive drive enough sales to justify its payouts? Does it just pull sales away from other models? With which dealerships does the program work best?” Test & Learn answers these questions to craft win-win programs. 

Tune up profits through customer care.

Investing in customer care can drive service revenue and long-term brand loyalty. Yet, it’s hard to understand how changes to staffing, service pricing, or promotions impact customer satisfaction and revenue. Test & Learn separates the winning customer care initiatives from those that don’t drive profit.

Encourage sales without discouraging profit.

Designing consumer incentives that attract new and profitable customers, drive retention, and minimize write-offs is not easy. The success of different incentives will vary as all dealerships and customer segments aren’t created equal. Test & Learn identifies the most effective financing and service terms.

How does APT inform these decisions?

Test & Learn

Why is software necessary for this?

Keep Up

Analysis must keep up with decision-making

Decision-makers need software that generates insights as they make decisions. With APT, analysts can start and finish analyzing a test program in less than an hour.   

Noisy Data

Auto sales data is extremely noisy

APT’s software is built to read a signal in the sea of noise. Test & Learn can pinpoint the impact on all key metrics with statistical clarity, allowing you to always know what’s working and what’s not.

Confidence

Analysis must inspire confidence

APT has invested over 500 person years in developing 4 million lines of code, and has 6 patents on its analytics to ensure the most accurate read of every analysis. Get the right answers.  

Consistent Answers

All teams need consistent answers

Which internal team’s evaluation is right? Using APT, every team speaks the same language, creating “one version of the truth” when it comes to analysis.   

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