Every retailer wants to know: “If I decrease prices, will I sell enough volume to make up for lost margin? Will I pull demand forward? Similarly, if I increase price, how much of a hit will my volume take?” Using Test & Learn, retailers find the optimal price by SKU and by location.
Should it stay or should it go?
Retailers need to know which items to sell, where to place them in the store, how new products will impact existing products, and how that varies across their network. Test & Learn takes the risk out of these decisions by allowing retailers to surgically make changes to their assortment.
Not just a cost of doing business.
Retailers spend millions of dollars each year on renovations. Many think of these projects as the cost of doing business. But, oftentimes these investments don’t generate increased sales. Retailers use Test & Learn to analyze these projects to maximize the NPV of each dollar invested.