• 1/5/2017

    APT CEO Anthony Bruce Named to the NRF Foundation’s List of People Shaping Retail’s Future 2017

    WASHINGTON, D.C. – Applied Predictive Technologies (APT) announced today that CEO Anthony Bruce has been named as a Disruptor on the National Retail Federation (NRF) Foundation’s List of People...
  • 3/2/2017

    APT and MATHCOUNTS Announce Data Dive Findings

    WASHINGTON, D.C. – Applied Predictive Technologies (APT) announced today the results of its data dive partnership with the MATHCOUNTS Foundation, a nonprofit organization that provides engaging math...
  • 1/24/2017

    APT Announces Mattress Firm Licenses its Test & Learn Software to Refine Key Business Programs

    WASHINGTON, D.C. – Applied Predictive Technologies (APT) today announced that Mattress Firm, the world’s largest mattress retailer, has licensed APT’s Test & Learn ® for Sites software.

Packaging Gazette: Focus - CPGs

This Packaging Gazette byline by APT's Matt Lindsay features his perspective on 2017 CPG industry trends, including refining omnichannel strategy and in-store assortment, optimizing pack size and...


Retail TouchPoints: The Missing Link in "Going Local"

This Retail TouchPoints byline by APT SVP Marek Polonski discusses how retailers should use space planning as part of their localization strategy, and how analytics can help refine their approach to...


Hundreds of Executives from Leading Companies Attend 13th Annual Test & Learn Summit to Discuss Best Practices for Business Experimentation

Washington, D.C. – From May 7-9, 2017, business leaders from organizations across industries attended the 13th annual Test & Learn® Summit at the Terranea Resort in Rancho Palos Verdes, Calif., where...

Multichannel News: Strengthening the Cord

Published in Multichannel News, APT SVP Marek Polonski discusses solutions to the challenge of isolating how business actions affect churn over its natural rate.

Optimizing B2B Sales Force Strategy

Read how B2B organizations can use a Test & Learn approach to answer key questions about sales force strategy, improving returns on initiatives ranging from account prioritization to new incentives...