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HBR

The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age byline, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.
EIU

EIU Report: What to do when data contradicts gut feeling

Sur la base d'un sondage auprès de plus de 175 dirigeants et experts mondiaux, ce rapport explore le rôle croissant de l'analyse dans la prise de décision commerciale.
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Test & Learn for Sites- FR

Test & Learn pour les Retailers

Cet aperçu présente comment Test & Learn aide les retailers à mesurer systématiquement et maximiser le ROI de leurs initiatives dans toute l’entreprise, que ce soit concernant les dépenses d’investissement, le marketing, les opérations, ou l’optimisation du merchandising.

T&L for banks-FR

Test & Learn pour les Banques

Cet aperçu présente comment Test & Learn aide les banques à mesurer systématiquement et maximiser le ROI de leurs initiatives dans toute l’entreprise, des dépenses d’investissement et opérations au marketing et à l’acquisition de clientèle.

Pricing and Product

Optimizing Pricing and Product Strategy

APT SVP John Howard discusses how carriers can measure the true impact of changes to product portfolios and rate changes.

insurance claims

Enhancing Claims Efficiency and Accuracy

APT SVP John Howard discusses how carriers can improve their Claims processes through a Test & Learn approach.

Testing for Regional Telecommunications Operators

Testing for Regional Telecommunications Operators

Some organizations are concerned about running experiments while maintaining a consistent brand image and quality. Read this case study on one client who significantly improved their business with Test & Learn.

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Defending Against OTT Competion

Defending Against OTT Competition

As OTT continues to reshape the pay TV market, traditional players can react by harnessing test vs. control analytics to revitalize their customer retention initiatives.   

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