As compared to July 2013, national retail sales increased 1.2% in July 2014. Please scroll over any state to see how that state did in July 2014, as compared to same time last year.
Various factors, such as demographics, weather, local economic conditions, and sporting events affect any store’s performance. These factors make it difficult to understand how much of performance is due to controllable actions and how much is a result of circumstances in a store’s local area. For example, is a specific store underperforming due to a colder winter, or because a new circular is not resonating well?
To answer such questions, the APT Index captures daily sales and transaction data from more than 50,000 stores and restaurants, providing a comprehensive view of store performance by micro-geography. The APT Index can be used for making a variety of strategic and tactical decisions:
Watch the APT index report on Hurricane Sandy’s impact
- What should any given store’s performance be, based on how nearby stores are doing?
- How can we determine if some stores are really over- or under-performing, or if their performance is due to what’s happening in their local area?
- How is our industry or network trending month-by-month? How does this compare to the same time last year?
- How is my business affected by major weather events (e.g. Hurricane Sandy, etc.)?
- If it rains on a major business day, such as Black Friday, how much does it cost us in sales? Does it impact us more or less than it impacts our competitors?
Click here to see the impact of Hurricane Sandy on retail sales
- How do we perform compared to surrounding stores when we run a national ad campaign?
- As we introduce or rationalize a major product line, how does our comp index trend during that period? How does it compare to the previous year?
Management Reporting and Investor Relations
- At the national level, what were the top performing cities and the bottom performing cities for our industry? How does this relate to our performance in those cities?
- How do our comps change relative to competitors after a large capital investment? How do they trend over time?
Key Advantages of the APT Index:
- Data at the Micro-Geography Level: Analytics at the state, market, or DMA-level lose the granularity that is needed to truly understand what is impacting a store’s performance. For example, a store near Ohio State University in Columbus will have very different demographics in its surrounding area than one in the Columbus suburb. The APT Index helps drive robust analysis at the micro-geography level.
- Accurate Data: The APT Index includes a subset of APT’s $2 trillion in sales data. Our data is not based on consumer surveys, which lead to biases from respondents’ answers, nor do we just use credit card data which reflects only a fraction of each store’s activity. Our data is collected from over 50,000 locations, with nearly no delay.
- Actionable Insights: All data from the APT Index can be segmented to understand how various factors impact your store’s sales. These include: