Using a Test & Learn® approach to retention, insurers can determine which retention programs profitably foster and grow relationships, and how the impact varies by policyholder, product, agent, or market.
Explore the top trends shaping the insurance industry in 2017.
A retailer leveraged Test & Learn to optimize its ship-from-store strategy, generating incremental sales and less inventory build-up.
A retailer leveraged Test & Learn to identfy the optimal stores to close and target retention strategies to specific customer groups to optimize the profitability of its store closure strategy.
Closing stores too early can lead to missed sales, while keeping stores open too late risks increasing expenses, without providing a boost in sales. Read how one retailer used a Test & Learn approach to determine the best operating hour strategy.
In this interview with APT, a Lane Bryant Testing Manager discusses how they are using Market Basket Analyzer to drive strategic decision-making across areas such as promotions, merchandising, and store layout.
Learn how companies are moving beyond the media mix model by leveraging a Test & Learn approach to optimize their media strategies.
An auto service center used Test & Learn to determine if a wheel alignment coupon drove incremental invoices or subsidized existing behavior, and identify the types of service centers that responded best to the program.
An automaker used Test & Learn to evaluate the ROI of its $700K investment in digital ads and identified that the ads drove a 2.5% lift in unit sales in the test markets.
In this case study, an auto parts retailer used Test & Learn to test the introduction of a new brake kit and target rollout to stores expected to respond best, improving the program's value by $8.5MM.
In this case study, an auto service chain uses Test & Learn to measure the profit impact of extending operating hours and targets rollout to highest response dealerships, generating $2.5MM in incremental profit.
A global airline introduced Premium Economy on a subset of its flights and used Test & Learn to decide whether future investments to expand Premium Economy would pay back.