• 10/2/2017

    Brick-and-Mortar Retailers Fight Back

    Based on a survey of over 250 global retail executives, this report explores how online competition is shaping traditional retailers’ strategies.
  • 9/25/2017

    Applied Predictive Technologies (APT) Hosts 4th Annual Excellence in Analytics Summit in Bentonville

    Conference Brings Together APT Executives and Analytics Thought Leaders Bentonville, Ark. – On September 19, 2017, business leaders from organizations across industries attended the 4 th Annual...
  • 8/15/2017

    Applied Predictive Technologies Helps Global Water Challenge Improve Access to Clean Water Through Analytics

    APT analyzed water access initiatives in Sierra Leone, Swaziland, Uganda and Liberia, among other countries WASHINGTON, D.C. – Analytics software company Applied Predictive Technologies (APT)...
5/11/2016

Global Banking & Finance Review: The Customer Acquisition Challenge - How Banks Can Leverage Analytics to Compete

This Global Banking & Finance Review byline from APT SVP Grayson Clarke addresses how financial institutions can leverage analytics to optimize their acquisition strategy and reach the right customers...

Tuning into the Top Trends for 2017

Only one thing is certain in today’s telecom industry: the strategies that worked yesterday won’t work tomorrow. Read this byline to find out how you can benefit from this year’s sweeping trends.

Rethinking the Attribution Model

Traditional B2B attribution models only provide partial answers. See how B2B marketers can use a Test & Learn approach to better measure and refine key programs, ranging from events to direct...

Optimizing B2B Sales Force Strategy

Read how B2B organizations can use a Test & Learn approach to answer key questions about sales force strategy, improving returns on initiatives ranging from account prioritization to new incentives...

Die Top Trends im Einzelhandel 2017

Wie können Einzelhändler die Integrierung von online und offline-Kanälen vorantreiben, um den hohen und ständig wechselnden Kundenerwartungen gerecht zu werden? Lesen Sie den Artikel „Die Großen...