• 10/2/2017

    Brick-and-Mortar Retailers Fight Back

    Based on a survey of over 250 global retail executives, this Economist Intelligence Unit and APT report explores how online competition is shaping traditional retailers’ strategies.
  • 9/25/2017

    Applied Predictive Technologies (APT) Hosts 4th Annual Excellence in Analytics Summit in Bentonville

    Conference Brings Together APT Executives and Analytics Thought Leaders Bentonville, Ark. – On September 19, 2017, business leaders from organizations across industries attended the 4 th Annual...
  • 8/15/2017

    Applied Predictive Technologies Helps Global Water Challenge Improve Access to Clean Water Through Analytics

    APT analyzed water access initiatives in Sierra Leone, Swaziland, Uganda and Liberia, among other countries WASHINGTON, D.C. – Analytics software company Applied Predictive Technologies (APT)...
6/12/2016

APT Announces Tractor Supply Company Licenses its Test & Learn Software

WASHINGTON, D.C. – Applied Predictive Technologies (APT) announced today that Tractor Supply Company, the largest rural lifestyle retail store chain in the United States, has licensed APT’s Test & Learn® for Sites software.

Test & Learn Summit 2017: May 7 - 9

Join us May 7th - 9th, 2017 at the Terranea Resort in Rancho Palos Verdes, CA for APT's 13th Annual Test & Learn Summit. The conference will bring together APT clients from a wide range of industries....

Tuning into the Top Trends for 2017

Only one thing is certain in today’s telecom industry: the strategies that worked yesterday won’t work tomorrow. Read this byline to find out how you can benefit from this year’s sweeping trends.

Rethinking the Attribution Model

Traditional B2B attribution models only provide partial answers. See how B2B marketers can use a Test & Learn approach to better measure and refine key programs, ranging from events to direct...

Optimizing B2B Sales Force Strategy

Read how B2B organizations can use a Test & Learn approach to answer key questions about sales force strategy, improving returns on initiatives ranging from account prioritization to new incentives...