What decisions does APT inform in Life Sciences?

Move beyond the promotion response model.

How can we improve the ROI of our speaker programs? Will a new digital channel pay back? How much advertising spend is too high? Test & Learn enables brand leaders to optimize their marketing mix across channels, and delivers insights into how marketing actions affect sales strategies, and vice versa.

Decide based on real physician actions.

Pre-launch plans indicate how physicians say they will act – what happens once they are given the real opportunity to prescribe? Test & Learn uses real world insights to empower confident decisions on changes in detail frequency, shifting share of voice within a therapeutic area, LOE and NPP strategies, and more.

Confident decisions to improve outcomes.

Many factors affect a patient’s compliance with a given therapy – knowing what actions to take to improve compliance is critical to both patient outcomes and commercial success. Test & Learn isolates the impact of key patient interactions and generates recommendations for how to support greater adherence. 

Analytics to support the new paradigm.

Idealized clinical trial settings are just the start. How do patients respond to treatments in the real world? Test & Learn can help support RWE groups and healthcare organizations in measuring the cause-and-effect relationship between a therapy and outcomes, accounting for concurrent factors that may affect health outcomes.

How does APT inform these decisions?

Test & Learn

Why is software necessary for this?

insights nuanced

Insights as nuanced as your business model

APT’s software breaks down program results in real time, so you can quickly understand how to target your programs to the right patients, physicians, or markets.


Analysis must inspire confidence

APT has invested over 500 person years in developing 4 million lines of code, and has six patents on its analytics to ensure the most accurate read of every analysis, helping you crack your most challenging analyses.

Consistent Answers

All teams need consistent answers

Is the brand team or the central analytics team right? Using APT, every team speaks the same language, creating “one version of the truth” when it comes to analysis.

Keep Up

Analysis must keep up with decision-making

Decision-makers need software that generates insights as fast they make decisions. With APT, analysts can start and finish analyzing a test program in less than an hour.   

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