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Brick-and-Mortar Retailers Fight Back: Economist Intelligence Unit and APT

Brick-and-Mortar Retailers Fight Back

Based on a survey of over 250 global retail executives, this Economist Intelligence Unit and APT report explores how online competition is shaping traditional retailers’ strategies.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.
HBR

The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
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Brick-and-Mortar Retailers Fight Back: Economist Intelligence Unit and APT

Brick-and-Mortar Retailers Fight Back

Based on a survey of over 250 global retail executives, this Economist Intelligence Unit and APT report explores how online competition is shaping traditional retailers’ strategies.

World Class Campaign Analytics

Developing World-Class Campaign Analytics

Customers receive billions of offers each year, making it difficult to understand what works best with each customer. Read how banks can develop a robust analytic approach to maximize campaign ROI.

EIU

EIU Report: What to do when data contradicts gut feeling

Based on a survey of over 175 global executives and experts, this Economist Intelligence Unit report explores the increasing roles of analytics in business decision-making.
HBR

The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.

CMO's Guide to Media Testing

The CMO's Guide to Media Testing

Learn how companies are moving beyond the media mix model by leveraging a Test & Learn approach to optimize their media strategies.

Digital strategies

Improving the ROI of Digital Strategies

See how Test & Learn enables E-Commerce players to move beyond intermediate metrics like impressions or clicks to measure the true financial impact caused by their digital actions.

The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.

Introduction to Test & Learn

Introduction to Test & Learn

APT co-founder Scott Setrakian discusses how pharmaceutical and biotech companies are leveraging APT's Test & Learn software to improve commercial performance.

The Omnichannel Playbook

The Omnichannel Playbook

This playbook outlines how a Test & Learn approach can be applied to evaluate and refine omnichannel strategies across merchandising, marketing, pricing, operations, and more. 

insurance claims

Enhancing Claims Efficiency and Accuracy

APT SVP John Howard discusses how carriers can improve their Claims processes through a Test & Learn approach.

Tuning into the Top Trends for 2017

Tuning into the Top Trends for 2017

Only one thing is certain in today’s telecom industry: the strategies that worked yesterday won’t work tomorrow. Read this byline to find out how you can benefit from this year’s sweeping trends.

Top Trends in Convenience Retail for 2017

Top Trends in Convenience Retail for 2017

This byline in Global Convenience Store Focus covers top convenience store trends for the coming year, including convenience stores investing in new beverage programs and digital initiatives.