Based on a survey of over 250 global retail executives, this Economist Intelligence Unit and APT report explores how online competition is shaping traditional retailers’ strategies.
Customers receive billions of offers each year, making it difficult to understand what works best with each customer. Read how banks can develop a robust analytic approach to maximize campaign ROI.
Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
Learn how companies are moving beyond the media mix model by leveraging a Test & Learn approach to optimize their media strategies.
See how Test & Learn enables E-Commerce players to move beyond intermediate metrics like impressions or clicks to measure the true financial impact caused by their digital actions.
In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.
APT co-founder Scott Setrakian discusses how pharmaceutical and biotech companies are leveraging APT's Test & Learn software to improve commercial performance.
This playbook outlines how a Test & Learn approach can be applied to evaluate and refine omnichannel strategies across merchandising, marketing, pricing, operations, and more.
APT SVP John Howard discusses how carriers can improve their Claims processes through a Test & Learn approach.
Only one thing is certain in today’s telecom industry: the strategies that worked yesterday won’t work tomorrow. Read this byline to find out how you can benefit from this year’s sweeping trends.
This byline in Global Convenience Store Focus covers top convenience store trends for the coming year, including convenience stores investing in new beverage programs and digital initiatives.