Learn how Test & Learn can help prove the cause-and-effect relationship between media spend and KPIs.
This video explores a key challenge for restaurants: isolating the incremental impact of each action from the noise inherent in day-to-day operations.
This article in The Shelby Report from APT SVP Marek Polonski discusses the industry implications of Amazon Go, Amazon’s new grocery concept.
By partnering with APT, insurers can understand the incremental impact of each incentive, tailor it to increase effectiveness, and target it to the agents predicted to respond most profitably going forward.
How should retailers think about their omnichannel strategies in a world where the lines between channels are beginning to blur? Watch this video to find out.
Learn how in-market testing can help wireless companies better understand and target customers in today’s highly competitive environment.
This video explores recent shifts in the telecom industry, including OTT, cord cutting, and greater investment in brick and mortar networks.
This video outlines the key considerations cable companies should take into account when responding to OTT players, whether they are introducing new internet packages or launching their own streaming services.
An overview of how fitness clubs can innovate faster with advanced analytics software and in-market experimentation.
APT SVP Aaron Fidler discusses how manufacturers are using APT's Test & Learn software to isolate the incremental impact of their promotions.
Explore the four ways in which retailers can make money with their omnichannel strategies.
Learn how insurance organizations can leverage the natural variation present in the insurance environment to better evaluate the impact of their new programs, and drive strategy.