Featured Content

Brick-and-Mortar Retailers Fight Back: Economist Intelligence Unit and APT

Brick-and-Mortar Retailers Fight Back

Based on a survey of over 250 global retail executives, this Economist Intelligence Unit and APT report explores how online competition is shaping traditional retailers’ strategies.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.

The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
Filter by
Enhancing Media Models

Enhancing Media Mix Models with Test & Learn

Learn how Test & Learn can help prove the cause-and-effect relationship between media spend and KPIs.


Key Analytic Challenges

This video explores a key challenge for restaurants: isolating the incremental impact of each action from the noise inherent in day-to-day operations.

Amazon Go Experiment Challenges Retailers to Test New Innovations

Amazon Go Experiment Challenges Retailers to Test New Innovations

This article in The Shelby Report from APT SVP Marek Polonski discusses the industry implications of Amazon Go, Amazon’s new grocery concept.


Optimizing Agent Incentive Programs with APT Test & Learn

By partnering with APT, insurers can understand the incremental impact of each incentive, tailor it to increase effectiveness, and target it to the agents predicted to respond most profitably going forward.

Convergence if Retail Channels

The Convergence of Retail Channels

How should retailers think about their omnichannel strategies in a world where the lines between channels are beginning to blur? Watch this video to find out.

Testing Trends in the Wireless Industry

Testing Trends in the Wireless Industry

Learn how in-market testing can help wireless companies better understand and target customers in today’s highly competitive environment.

Telcom Industry Trends

Telecom Industry Trends

This video explores recent shifts in the telecom industry, including OTT, cord cutting, and greater investment in brick and mortar networks.

Navigating the OTT Opportunity

Navigating the OTT Opportunity

This video outlines the key considerations cable companies should take into account when responding to OTT players, whether they are introducing new internet packages or launching their own streaming services. 

Advanced Analytics Testing at Fitness Clubs

In-Market Experimentation at Fitness Clubs

An overview of how fitness clubs can innovate faster with advanced analytics software and in-market experimentation. 

Evaluate Promotional Strategies

Using Test & Learn to Evaluate Promotional Strategies

APT SVP Aaron Fidler discusses how manufacturers are using APT's Test & Learn software to isolate the incremental impact of their promotions.

Making Money with Omnichannel

Making Money With Omnichannel

Explore the four ways in which retailers can make money with their omnichannel strategies.

Testing Opportunities

Evolution of Testing Opportunities

Learn how insurance organizations can leverage the natural variation present in the insurance environment to better evaluate the impact of their new programs, and drive strategy.