This case study describes how a leading automotive digital marketing provider used Test & Learn to run an experiment to attribute increases in car sales to its online listing services.
An automaker used Test & Learn to test two versions of a dealer incentive program and target rollout of the best version to the most profitable dealerships, generating an $8MM incremental profit opportunity.
APT writes in DTC Perspectives about how pharmaceutical marketers can accelerate their innovation by rapidly testing their ideas, discarding the unsuccessful ones, and targeting to dial up ROI.
A guide to using in-market experimentation to optimize non-personal promotion investments.
A leading credit card issuer used APT’s Test & Learn software to evaluate, refine, and target its credit card offers and marketing campaigns to those customers which were predicted to respond most profitably.