Many convenience retailers are trying new store formats in an effort to turn their stores into destination spots. APT SVP Marek Polonski discusses this trend.
APT co-founder Scott Setrakian writes in Healthcare Sales & Marketing Magazine about supplementing pre-launch market research with empirical data and in-market experimentation.
A guide for telecom companies to institutionalize a testing culture to achieve more rapid innovation.
As the media industry quickly adapts to consumers’ demand for accessible, omnichannel content, Test & Learn can help industry leaders measure and improve their strategies.
A marketing executive at IHG describes how the leading hotel chain uses Test & Learn to drive consensus from franchise owners and maximize the bottom-line value of portfolio-wide and brand-specific strategies.
In this interview with APT, a Lane Bryant Testing Manager discusses how they are using Market Basket Analyzer to drive strategic decision-making across areas such as promotions, merchandising, and store layout.
Leading insurers are using APT’s Test & Learn® software to overcome challenges of isolating impact in call center operations, and better understand which programs truly improve customer experience and retention.
The Hershey Company’s Senior Director of US Category Strategy Insights describes how Test & Learn® transforms analytic capabilities, strengthens retail partner relationships, and drives value.
See how a leading issuer used APT’s software to strengthen its proactive fraud detection process by building propensity models that determine a new account’s likelihood of being fraudulent.
A leading telecom company used APT’s Test & Learn software to evaluate, refine, and target their pricing strategy to minimize customer churn upon promotion expiration.
"You can imagine a world where prices are changing in real time... or at least by day-part or by day." APT SVP Jonathan Marek discusses the trend of variable menu pricing.