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Brick-and-Mortar Retailers Fight Back: Economist Intelligence Unit and APT

Brick-and-Mortar Retailers Fight Back

Based on a survey of over 250 global retail executives, this Economist Intelligence Unit and APT report explores how online competition is shaping traditional retailers’ strategies.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.

The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
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New Store Formats

New Store Formats

Many convenience retailers are trying new store formats in an effort to turn their stores into destination spots. APT SVP Marek Polonski discusses this trend.

Climbing Towards Peak Sales

Climbing Toward Peak Sales

APT co-founder Scott Setrakian writes in Healthcare Sales & Marketing Magazine about supplementing pre-launch market research with empirical data and in-market experimentation.

Telecom Testing Software Institutionalization

Testing Software Institutionalization

A guide for telecom companies to institutionalize a testing culture to achieve more rapid innovation. 

Media Organizations

Test & Learn for Media Organizations

As the media industry quickly adapts to consumers’ demand for accessible, omnichannel content, Test & Learn can help industry leaders measure and improve their strategies.   

IHG Profile

APT Client Profile: InterContinental Hotels Group

A marketing executive at IHG describes how the leading hotel chain uses Test & Learn to drive consensus from franchise owners and maximize the bottom-line value of portfolio-wide and brand-specific strategies.

Lane Bryant Profile

How Lane Bryant Uses Market Basket Analyzer to Drive Profits

In this interview with APT, a Lane Bryant Testing Manager discusses how they are using Market Basket Analyzer to drive strategic decision-making across areas such as promotions, merchandising, and store layout.

Optimizing Call Center Initiatives with Test & Learn

Optimizing Call Center Initiatives with Test & Learn

Leading insurers are using APT’s Test & Learn® software to overcome challenges of isolating impact in call center operations, and better understand which programs truly improve customer experience and retention.

Hershey Profile

Q&A with The Hershey Company

The Hershey Company’s Senior Director of US Category Strategy Insights describes how Test & Learn® transforms analytic capabilities, strengthens retail partner relationships, and drives value.

Winning in QSRs

Winning in QSRs: Profitably Delivering Value Offers

Designing value offers is a defining characteristic of QSRs, but value offers can destroy margins if not designed correctly. Learn how leading QSRs are optimizing value offerings with APT’s software.

Q&A: Proactively Identifying and Mitigating Fraud

See how a leading issuer used APT’s software to strengthen its proactive fraud detection process by building propensity models that determine a new account’s likelihood of being fraudulent.

Minimizing Customer Churn with Test & Learn

Minimizing Customer Churn with Test & Learn

A leading telecom company used APT’s Test & Learn software to evaluate, refine, and target their pricing strategy to minimize customer churn upon promotion expiration.


Variable Pricing

"You can imagine a world where prices are changing in real time... or at least by day-part or by day." APT SVP Jonathan Marek discusses the trend of variable menu pricing.