Learn how one large restaurant chain used APT's Test & Learn for Customers software to optimize their promotional campaign.
APT SVP Jonathan Marek says that fast casual has been the single most important secular trend in the restaurant industry.
Getting pricing right may be the most challenging task for restaurants. Watch this video to learn the most common mistakes in menu pricing, and why there's a need for a robust Test & Learn process to overcome these challenges.
Watch this video to see how one leading grocer used APT’s Test & Learn software to evaluate, refine, and target its circular strategy to maximize profits.
This video discusses the growing number of banking customers conducting transactions through online and mobile channels, and the strategic implications of this migration.
This video discusses how experimentation can help fuel the branch of the future.
This video describes how Test & Learn can help guide a zero-based budgeting strategy for CPG manufacturers.
Watch this video to explore the key factors organizations must take into consideration when designing a foodservice program.
This Packaging Strategies article explores strategic responses to 2018’s top CPG industry trends.
A guide to using test vs. control analytics to improve patient compliance.
An overview of how organizations can improve customer analytics with advanced software for in-market experimentation.
Price is the most important factor customers consider when buying gas. This guide outlines how leading retailers identify the right fuel pricing strategy with Test & Learn.