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Brick-and-Mortar Retailers Fight Back: Economist Intelligence Unit and APT

Brick-and-Mortar Retailers Fight Back

Based on a survey of over 250 global retail executives, this Economist Intelligence Unit and APT report explores how online competition is shaping traditional retailers’ strategies.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.
HBR

The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
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Enhancing the Airline Customer Experience

Enhancing the Airline Customer Experience

APT SVP Cornelius Kaestner discusses how airlines can use business experimentation to accurately evaluate the long-term value of customer experience initiatives – from fare class introductions, to in-flight service models, and ancillary services.

Optimizing Loyalty Programs in Travel

Optimizing Loyalty Programs in Travel

APT SVP Cornelius Kaestner discusses key analytical challenges that travel companies face in evaluating loyalty programs and how Test & Learn® analytics can help ensure that loyalty initiatives drive profitability.

Test & Learn Case Study Automotive Incentives

Test & Learn Case Study: Automotive Incentives

APT SVP Cornelius Kaestner explains how APT helped an auto manufacturer optimize a stair-step incentive by targeting the program to the dealerships in which it would be profitable, generating $8MM.

Enhancing Auto Customer Care

Enhancing Auto Customer Care

APT SVP Cornelius Kaestner discusses how automakers can build long-term customer relationships through initiatives such as dealership programs, incentives, and service promotions by using business experimentation to effectively target their investments.

Optimizing Vehicle Sales Incentives

Optimizing Vehicle Sales Incentives

APT SVP Cornelius Kaestner discusses four key elements automakers must take into consideration when analyzing and planning their vehicle sales incentives each month and how in-market experimentation can help accurately evaluate the performance of each incentive.

Retail TouchPoints - The Missing Link in "Going Local"

Retail TouchPoints: The Missing Link in "Going Local"

This Retail TouchPoints byline by APT SVP Marek Polonski discusses how retailers should use space planning as part of their localization strategy, and how analytics can help.

Global Banking & Finance Review - The Customer Acquisition Challenge

Global Banking & Finance Review: The Customer Acquisition Challenge

This byline from APT SVP Grayson Clarke addresses how financial institutions can leverage analytics to reach the right customers with the right offers.

Cross Channel Impact of Digital Ads

Measuring the Cross-Channel Impact of Digital Ads

A leading hotel company needed to determine if it should invest in digital retargeting ads. See how the company used APT’s Test & Learn software to figure out in which markets this investment was worthwhile. 

Strengthening the Cord

Multichannel News: Strengthening the Cord

Published in Multichannel News, APT SVP Marek Polonski discusses solutions to the challenge of isolating how business actions affect churn over its natural rate.

Pricing Strategies with Test & Learn

Optimize Pricing Strategies with Test & Learn

A leading retailer used APT's Test & Learn software to understand where price increases would be effective.

Expertise-IS-Video-Pricing and Product

Optimizing Pricing and Product Strategy

APT SVP John Howard discusses how carriers can measure the true impact of changes to product portfolios and rate changes.

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Policy Pricing

See how one insurer made changes to its policy pricing and used APT's software to understand the impact of these changes and further optimize its rate setting strategy.