APT SVP Cornelius Kaestner discusses how airlines can use business experimentation to accurately evaluate the long-term value of customer experience initiatives – from fare class introductions, to in-flight service models, and ancillary services.
APT SVP Cornelius Kaestner discusses key analytical challenges that travel companies face in evaluating loyalty programs and how Test & Learn® analytics can help ensure that loyalty initiatives drive profitability.
APT SVP Cornelius Kaestner explains how APT helped an auto manufacturer optimize a stair-step incentive by targeting the program to the dealerships in which it would be profitable, generating $8MM.
APT SVP Cornelius Kaestner discusses how automakers can build long-term customer relationships through initiatives such as dealership programs, incentives, and service promotions by using business experimentation to effectively target their investments.
APT SVP Cornelius Kaestner discusses four key elements automakers must take into consideration when analyzing and planning their vehicle sales incentives each month and how in-market experimentation can help accurately evaluate the performance of each incentive.
This Retail TouchPoints byline by APT SVP Marek Polonski discusses how retailers should use space planning as part of their localization strategy, and how analytics can help.
This byline from APT SVP Grayson Clarke addresses how financial institutions can leverage analytics to reach the right customers with the right offers.
A leading hotel company needed to determine if it should invest in digital retargeting ads. See how the company used APT’s Test & Learn software to figure out in which markets this investment was worthwhile.
Published in Multichannel News, APT SVP Marek Polonski discusses solutions to the challenge of isolating how business actions affect churn over its natural rate.
A leading retailer used APT's Test & Learn software to understand where price increases would be effective.
APT SVP John Howard discusses how carriers can measure the true impact of changes to product portfolios and rate changes.
See how one insurer made changes to its policy pricing and used APT's software to understand the impact of these changes and further optimize its rate setting strategy.