Automakers must understand how their new model introductions impact sales in order to target marketing and dealer programs to the markets where the model will drive the greatest impact.
See how one wealth management firm took a Test & Learn approach to reduce the risk in a major strategic change to how financial advisors built their books.
An enterprise technology firm used a rigorous test vs. control approach to improve account prioritization, driving more than $10MM in annual revenue improvement.
Learn how a B2B technology company leveraged Test & Learn® to isolate the true impact of its marketing events and reallocate investments towards the largest opportunities.
Read how B2B organizations can use a Test & Learn approach to answer key questions about sales force strategy, improving returns on initiatives ranging from account prioritization to new incentives programs.
Traditional B2B attribution models only provide partial answers. See how B2B marketers can use a Test & Learn approach to better measure and refine key programs.
See how a B2B service provider used a test vs. control approach to measure and refine a new pricing strategy, driving $13MM in incremental annual revenue.
Increasing competition and omnichannel complexity are forcing wireless and residential providers to get more strategic with their retail strategies. Find out how APT’s Test & Learn software can help.
APT received a Glassdoor Employees’ Choice Award, marking its second year on the U.S. Best Places to Work list. The Employees’ Choice Awards program, now in its ninth year, relies solely on the input of employees, who elect to provide feedback on their jobs, work environments and companies via
As OTT continues to reshape the pay TV market, traditional players can react by harnessing test vs. control analytics to revitalize their customer retention initiatives.
Some organizations are concerned about running experiments while maintaining a consistent brand image and quality. Read this case study on one client who significantly improved their business with Test & Learn.
This one pager describes how Test & Learn helps wireless providers measure and improve their initiatives across the business, from store operations to acquisition and retention to merchandising.