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Brick-and-Mortar Retailers Fight Back: Economist Intelligence Unit and APT

Brick-and-Mortar Retailers Fight Back

Based on a survey of over 250 global retail executives, this Economist Intelligence Unit and APT report explores how online competition is shaping traditional retailers’ strategies.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.

The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
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New model launches: Do they live up to the hype?

Automakers must understand how their new model introductions impact sales in order to target marketing and dealer programs to the markets where the model will drive the greatest impact.

Financial advisor book building

Financial Advisor Book Building

See how one wealth management firm took a Test & Learn approach to reduce the risk in a major strategic change to how financial advisors built their books.

Sales force prioritization

Sales Force Prioritization

An enterprise technology firm used a rigorous test vs. control approach to improve account prioritization, driving more than $10MM in annual revenue improvement.

Event Investments

Optimizing Event Investments

Learn how a B2B technology company leveraged Test & Learn® to isolate the true impact of its marketing events and reallocate investments towards the largest opportunities.

B2B Sales Force

Optimizing B2B Sales Force Strategy

Read how B2B organizations can use a Test & Learn approach to answer key questions about sales force strategy, improving returns on initiatives ranging from account prioritization to new incentives programs.

Rethinking attribution

Rethinking the Attribution Model

Traditional B2B attribution models only provide partial answers. See how B2B marketers can use a Test & Learn approach to better measure and refine key programs.

B2B Pricing

Optimizing B2B Pricing

See how a B2B service provider used a test vs. control approach to measure and refine a new pricing strategy, driving $13MM in incremental annual revenue.

Optimize Your Retail Network

Optimize Your Retail Network

Increasing competition and omnichannel complexity are forcing wireless and residential providers to get more strategic with their retail strategies. Find out how APT’s Test & Learn software can help.


Award-Glassdoor-2017Best Places to Work

Glassdoor - Best Places to Work

APT received a Glassdoor Employees’ Choice Award, marking its second year on the U.S. Best Places to Work list. The Employees’ Choice Awards program, now in its ninth year, relies solely on the input of employees, who elect to provide feedback on their jobs, work environments and companies via

Defending Against OTT Competion

Defending Against OTT Competition

As OTT continues to reshape the pay TV market, traditional players can react by harnessing test vs. control analytics to revitalize their customer retention initiatives.   

Testing for Regional Telecommunications Operators

Testing for Regional Telecommunications Operators

Some organizations are concerned about running experiments while maintaining a consistent brand image and quality. Read this case study on one client who significantly improved their business with Test & Learn.


APT Product Overview for Wireless Providers

This one pager describes how Test & Learn helps wireless providers measure and improve their initiatives across the business, from store operations to acquisition and retention to merchandising.