This one pager describes how Test & Learn helps telecommunications providers measure and improve their initiatives across the business, from acquisition to retention to customer care.
This BankNews article features APT SVP Will Weidman's perspective on APT's State of Business Experimentation report for financial institutions.
This byline by APT SVP Rupert Naylor, published in IT Pro Portal, addresses how data analysis is no longer a luxury, but an essential part of business today.
APT was included among SmartCEO's 2017 Best-Run Companies, and this article was published on the publication's website and in its Best-Run Book.
Learn how Test & Learn helps companies more accurately measure and optimize their patient adherence initiatives, identifying the winning engagement strategies among dozens of factors affecting adherence.
APT’s Test & Learn® software is a rapid, automated, and analytically sophisticated solution to allow credit card issuers to analyze all of their campaigns and improve performance across all products and customers.
With Test & Learn, innovative banks can evaluate the impact of any initiative across channels and refine new programs to seamlessly connect with customers.
To understand which programs are truly working to grow KPIs, leading organizations are using Test & Learn® to test new ideas in-market, measure the results, and implement the idea where it is profitable.
A global airline changed its in-flight service model on a subset of flights and leveraged Test & Learn to measure its impact on revenue and guest satisfaction, and target rollout to the best response flights.
A global airline introduced Premium Economy on a subset of its flights and used Test & Learn to determine the overall revenue impact.
Using a Test & Learn® approach to retention, insurers can determine which retention programs profitably foster and grow relationships, and how the impact varies by policyholder, product, agent, or market.
Due to the significant capital investment and increasing complexity of in-store merchandising ideas, it is critical that consumer packaged goods companies experiment with different servicing options to maximize ROI.