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Brick-and-Mortar Retailers Fight Back: Economist Intelligence Unit and APT

Brick-and-Mortar Retailers Fight Back

Based on a survey of over 250 global retail executives, this Economist Intelligence Unit and APT report explores how online competition is shaping traditional retailers’ strategies.
The Analytics Evolution - What's Next?

The Analytics Evolution - What's Next?

In this Information Age article, APT CEO Anthony Bruce shares his perspective on top emerging trends in analytics, including Machine Experimentation™, self-service analytics, and more.
HBR

The Discipline of Business Experimentation

Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
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APT Product Overview for Telecommunications Providers

APT Product Overview for Telecommunications Providers

This one pager describes how Test & Learn helps telecommunications providers measure and improve their initiatives across the business, from acquisition to retention to customer care.

BankNews: Priority One - Improving Customer Experience

BankNews: Priority One - Improving Customer Experience

This BankNews article features APT SVP Will Weidman's perspective on APT's State of Business Experimentation report for financial institutions. 

 It's Time for Big Data to Start Making Big Money

It's Time for Big Data to Start Making Big Money

This byline by APT SVP Rupert Naylor, published in IT Pro Portal, addresses how data analysis is no longer a luxury, but an essential part of business today. 

SmartCeo

SmartCEO: Feedback Expected

APT was included among SmartCEO's 2017 Best-Run Companies, and this article was published on the publication's website and in its Best-Run Book.

Improving Patient Adherence with APT

Improving Patient Adherence with APT

Learn how Test & Learn helps companies more accurately measure and optimize their patient adherence initiatives, identifying the winning engagement strategies among dozens of factors affecting adherence. 

Test & Learn for Credit Cards

Acquisition, Activation, Retention: Test & Learn for Credit Cards

APT’s Test & Learn® software is a rapid, automated, and analytically sophisticated solution to allow credit card issuers to analyze all of their campaigns and improve performance across all products and customers.

Attracting and Retaining Customers with an Omnichannel Approach

Attracting and Retaining Customers with an Omnichannel Approach

With Test & Learn, innovative banks can evaluate the impact of any initiative across channels and refine new programs to seamlessly connect with customers.

Wealth Management Overview

Improving Processes with Test & Learn for Wealth Management

To understand which programs are truly working to grow KPIs, leading organizations are using Test & Learn® to test new ideas in-market, measure the results, and implement the idea where it is profitable.

New In-flight Service Model

Case Study: New In-flight Service Model

A global airline changed its in-flight service model on a subset of flights and leveraged Test & Learn to measure its impact on revenue and guest satisfaction, and target rollout to the best response flights.

Premium Economy Introduction

Case Study: Premium Economy Introduction

A global airline introduced Premium Economy on a subset of its flights and used Test & Learn to determine the overall revenue impact.

Policyholder Retention Initiatives

Optimizing Policyholder Retention Initiatives

Using a Test & Learn® approach to retention, insurers can determine which retention programs profitably foster and grow relationships, and how the impact varies by policyholder, product, agent, or market.

Retail Servicing Guide

APT’s Expertise in Driving Value for Retail Servicing Initiatives

Due to the significant capital investment and increasing complexity of in-store merchandising ideas, it is critical that consumer packaged goods companies experiment with different servicing options to maximize ROI.