What decisions does APT's airline analytics software inform?

Make profits soar with smart fares & promotions.

Airline executives want to know: “Which promotions increase bookings enough to make up for lost revenue? For which flights or services can I increase price without sacrificing volume?” With Test & Learn predictive analytics software, airlines run small scale tests to identify the best revenue management strategies before rolling them out broadly. 

Best in class customer experience.

As airlines continue to innovate to improve the passenger experience, it’s difficult to understand the impact of each new program, from inflight amenity additions to aircraft seat upgrades. APT's airline analytics software isolates how each change truly impacts passenger satisfaction and how that satisfaction translates to dollars.

Enhancing the airline customer experience.

APT SVP Cornelius Kaestner discusses how airlines can use business experimentation and predictive analytics to accurately evaluate the long-term value of customer experience initiatives – from fare class introductions, to in-flight service models, and ancillary services.

Driving co-brand spend.

A leading airline used APT Test & Learn predictive analytics software to target a Spend for Status campaign for co-brand cardholders to the customers predicted to respond best, improving program revenue by $1.4MM.

Deploy campaigns that maximize revenue.

From digital ads to CRM campaigns and mass media, it’s difficult to identify what works and to confidently tie airline bookings to specific marketing efforts. APT's airline analytics software isolates the impact of each marketing initiative across channels, so that decision-makers can get the right message to the right people at the right time.

How does APT's airline analytics software inform these decisions?

Test & Learn predictive analytics for airlines

Why is airline analytics software necessary for this?

Airline Analytics Software

Analysis must keep up with decision-making

Decision-makers need airline analytics software that generates insights as they make choices. With APT, analysts can start and finish analyzing a test program in less than an hour.

Airline data analytics

Booking data is extremely noisy

APT’s airline analytics software is built to read a signal in the sea of noise. Test & Learn can pinpoint the impact on all key metrics with statistical clarity, allowing you to always know what’s working and what’s not.

Confidence in advanced predictive analytics software

Analysis must inspire confidence

APT has invested over 500 person years in developing 4 million lines of code, and has 6 patents on its predictive analytics to ensure the most accurate read of every analysis. Get the right answers.

big data in airline industry"

Complete answers require complete data

Comprehensive analysis is challenging if data across airline customers, employees, flights, and markets can’t be found in one place. APT aggregates data to give analysts the full picture.

APT analytics for airline industry

All teams need consistent answers

Which internal team’s evaluation is right? Using APT's airline analytics, every team speaks the same language, creating “one version of the truth” when it comes to analysis.   

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