What decisions does APT's automotive analytics inform?

Make each dollar go the extra mile.

From online listings to CRM campaigns and mass media, it’s difficult to identify what really drives vehicle sales. APT's predictive analytics for the automotive industry isolates the impact of each marketing initiative across channels, and identifies the right message for the right people.

Don’t leave money on the table.

Getting incentives right is crucial to moving vehicles. Carmakers need to know: “Will this dealer incentive drive enough sales to justify its payouts? Does it just pull sales away from other models? With which dealerships does the program work best?” Test & Learn predictive analytics for the automotive industry answers these questions to craft win-win programs. 

Tune up profits through customer care.

Investing in customer care can drive service revenue and long-term brand loyalty. Yet, it’s hard to understand how changes to staffing, service pricing, or promotions impact customer satisfaction and revenue. APT's Test & Learn automotive analytics separates the winning customer care initiatives from those that don’t drive profit.

Encourage sales without discouraging profit.

Designing consumer incentives that attract new and profitable customers, drive retention, and minimize write-offs is not easy. The success of different incentives will vary as all dealerships and customer segments aren’t created equal. APT's predictive analytics for the automotive industry identifies the most effective financing and service terms.

How does APT inform these decisions?

Test & Learn analytics for automotive industry

Why is automotive analytics software necessary for this?

automotive data analytics

Analysis must keep up with decision-making

Decision-makers need software that generates insights as they make decisions. With APT's predictive analytics for the automotive industry, analysts can start and finish analyzing a test program in less than an hour.   

car sales data analytics

Auto sales data is extremely noisy

APT’s automotive analytics software is built to read a signal in the sea of noise. Test & Learn can pinpoint the impact of any program on all key metrics with statistical clarity, allowing you to always know what’s working and what’s not.

auto analytics

Analysis must inspire confidence

APT has invested over 500 person years in developing 4 million lines of code, and has 6 patents on its predictive analytics to ensure the most accurate read of every analysis. Get the right answers.  

predictive analytics in automotive industry

All teams need consistent answers

Which internal team’s evaluation is right? Using APT's automotive analytics, every team speaks the same language, creating “one version of the truth” when it comes to analysis.   

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