What decisions does APT inform for CPGs?

Should it stay or should it go?

Across new product launches, in-store fixtures, and assortment strategies, getting merchandising decisions right is the key to sales success. Consumer goods companies use Test & Learn to minimize risk and maximize the chances of their merchandising programs succeeding.

Make each investment count.

As consumer goods companies’ marketing budgets get cut or affected by zero-based budgeting, CMOs need to focus their investments on programs that directly drive revenue. Test & Learn helps CMOs understand the impact of each investment across channels.

More than a cost of doing business.

Consumer goods companies spend millions of dollars each year on retail servicing, but it is more than just a cost of doing business. Test & Learn optimizes the frequency, timing, activities, and routes across teams – whether in-house, third-party, or a combination.

Retailers are strategic partners, not just customers.

Retailers and consumer goods companies use Test & Learn as a common language to optimize execution. Whether it’s new fixtures, assortments, promotions, or other ideas, consumer goods companies use testing to drive sales of their brands while ensuring that programs will drive overall category growth.

How does APT inform these decisions?

Test & Learn

Why is software necessary for this?

Keep Up

Analysis must keep up with decision-making

Decision-makers need software that generates insights as they make decisions. With APT, analysts can start and finish a test analysis in less than an hour.

Noisy Data

CPG data is extremely noisy

APT’s software is built to read a signal in the sea of noise. Test & Learn can pinpoint the impact of programs that drive less than a 0.5% lift to sales, allowing you to always know what’s working and what’s not.


Analysis must inspire confidence

APT has invested over 500 person years in developing 4 million lines of code, and has 6 patents on its analytics to ensure the most accurate read of every analysis. Get the right answers.

Consistent Answers

All teams need consistent answers

Which internal team’s evaluation is right? Using APT, every team speaks the same language, creating “one version of the truth” when it comes to analysis.

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