Insurers invest substantial sums to enhance agent productivity, from training programs to enhanced incentive plans and new technologies. Yet, returns on these investments are often unclear. Leading insurers use Test & Learn to measure the impact of each program before implementing it more broadly.
Make each dollar go further.
In a mature and highly competitive industry like insurance, effective marketing strategies can drive growth and retention. From brand-building TV ads to direct mail or online co-marketing opportunities, Test & Learn helps insurers effectively evaluate the impact of each marketing idea before rolling it out.
Claim success through smarter processes.
The pressure is constantly on to increase the accuracy and efficiency of claims processes. Yet, the technology and strategies necessary to achieve that goal come with major costs. Insurers use Test & Learn to understand which programs truly enable smarter claims handling, and which need to be refined.