Every retailer wants to know: “If I decrease prices, will I sell enough volume to make up for lost margin? Will I pull demand forward? Similarly, if I increase price, how much of a hit will my volume take?” Using Test & Learn retail analytics, retailers find the optimal price by SKU and by location.
Should it stay or should it go?
Retailers need to know which items to sell, where to place them in the store, how new products will impact existing products, and how that varies across their network. Test & Learn retail analytics takes the risk out of these merchandising decisions by allowing retailers to surgically make changes to their assortment based on data insights.
Not just a cost of doing business.
Retailers spend millions of dollars each year remodeling stores. Many think of these projects as the cost of doing business. But, oftentimes these investments don’t generate increased sales. Retailers use Test & Learn predictive analytics software to analyze these projects to maximize the NPV of each dollar invested.