What decisions does APT's retail analytics software inform?

Make each dollar go further.

Many CFOs want to cut marketing budgets to keep only what’s essential. CMOs need to invest the remaining budget in programs that drive revenue. Test & Learn retail analytics software helps CMOs understand the impact of each investment across channels. Ensure every marketing dollar is attributed correctly to sales through advanced predictive analytics.  

Pricing optimization with retail predictive analytics

Don’t leave money on the table.

Every retailer wants to know: “If I decrease prices, will I sell enough volume to make up for lost margin? Will I pull demand forward? Similarly, if I increase price, how much of a hit will my volume take?” Using Test & Learn retail analytics, retailers find the optimal price by SKU and by location.

merchandise planning with merchandising analytics

Should it stay or should it go?

Retailers need to know which items to sell, where to place them in the store, how new products will impact existing products, and how that varies across their network. Test & Learn retail analytics takes the risk out of these merchandising decisions by allowing retailers to surgically make changes to their assortment based on data insights.  

Turn line items into profit drivers.

It’s difficult to understand how each operational change impacts store performance, whether it is a new staffing program, changes to store hours, or a revamped inventory strategy. Retailers use Test & Learn retail analytics software to understand how any labor or operational change will affect their stores before rolling it out.  

Remodeling decisions with retail analytics software

Not just a cost of doing business.

Retailers spend millions of dollars each year remodeling stores. Many think of these projects as the cost of doing business. But, oftentimes these investments don’t generate increased sales. Retailers use Test & Learn predictive analytics software to analyze these projects to maximize the NPV of each dollar invested.

How does APT's retail analytics software inform these decisions?

Test & Learn Retail Analytics

Why is retail analytics software necessary?

Retail analytics software for decision-making

Analysis must keep up with decision-making

Decision-makers need retail analytics software that generates insights as they make decisions. With APT, analysts can start and finish analyzing a test program in less than an hour.  

Retail data analytics

Retail data is extremely noisy

APT’s retail analytics software is built to read a signal in the sea of noise. Test & Learn can even pinpoint the impact of programs that drive less than a 0.5% lift in sales, allowing you to always know what’s working and what’s not.  

Confidence in APT's predictive analytics for retail

Analysis must inspire confidence

APT has invested over 500 person years in developing 4 million lines of code, and has 6 patents on its predictive analytics to ensure the most accurate read of every analysis. Get the right answers.

Consistent answers from data mining in retail

All teams need consistent answers

Which internal team’s evaluation is right? Using APT's retail analytics software, every team speaks the same language, creating “one version of the truth” when it comes to analysis.   

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