• 10/2/2017

    Brick-and-Mortar Retailers Fight Back

    Based on a survey of over 250 global retail executives, this Economist Intelligence Unit and APT report explores how online competition is shaping traditional retailers’ strategies.
  • 9/25/2017

    Applied Predictive Technologies (APT) Hosts 4th Annual Excellence in Analytics Summit in Bentonville

    Conference Brings Together APT Executives and Analytics Thought Leaders Bentonville, Ark. – On September 19, 2017, business leaders from organizations across industries attended the 4 th Annual...
  • 8/15/2017

    Applied Predictive Technologies Helps Global Water Challenge Improve Access to Clean Water Through Analytics

    APT analyzed water access initiatives in Sierra Leone, Swaziland, Uganda and Liberia, among other countries WASHINGTON, D.C. – Analytics software company Applied Predictive Technologies (APT)...
5/9/2016

Retail TouchPoints: The Missing Link in "Going Local"

This Retail TouchPoints byline by APT SVP Marek Polonski discusses how retailers should use space planning as part of their localization strategy, and how analytics can help.

5/11/2016

Global Banking & Finance Review: The Customer Acquisition Challenge

This byline from APT SVP Grayson Clarke addresses how financial institutions can leverage analytics to reach the right customers with the right offers.

Multichannel News: Strengthening the Cord

Published in Multichannel News, APT SVP Marek Polonski discusses solutions to the challenge of isolating how business actions affect churn over its natural rate.

Optimizing B2B Sales Force Strategy

Read how B2B organizations can use a Test & Learn approach to answer key questions about sales force strategy, improving returns on initiatives ranging from account prioritization to new incentives...

Rethinking the Attribution Model

Traditional B2B attribution models only provide partial answers. See how B2B marketers can use a Test & Learn approach to better measure and refine key programs.