This Retail TouchPoints byline by APT SVP Marek Polonski discusses how retailers should use space planning as part of their localization strategy, and how analytics can help.
This byline from APT SVP Grayson Clarke addresses how financial institutions can leverage analytics to reach the right customers with the right offers.
Published in Multichannel News, APT SVP Marek Polonski discusses solutions to the challenge of isolating how business actions affect churn over its natural rate.
Read how B2B organizations can use a Test & Learn approach to answer key questions about sales force strategy, improving returns on initiatives ranging from account prioritization to new incentives...
Traditional B2B attribution models only provide partial answers. See how B2B marketers can use a Test & Learn approach to better measure and refine key programs.