• 10/2/2017

    Brick-and-Mortar Retailers Fight Back

    Based on a survey of over 250 global retail executives, this report explores how online competition is shaping traditional retailers’ strategies.
  • 9/25/2017

    Applied Predictive Technologies (APT) Hosts 4th Annual Excellence in Analytics Summit in Bentonville

    Conference Brings Together APT Executives and Analytics Thought Leaders Bentonville, Ark. – On September 19, 2017, business leaders from organizations across industries attended the 4 th Annual...
  • 8/15/2017

    Applied Predictive Technologies Helps Global Water Challenge Improve Access to Clean Water Through Analytics

    APT analyzed water access initiatives in Sierra Leone, Swaziland, Uganda and Liberia, among other countries WASHINGTON, D.C. – Analytics software company Applied Predictive Technologies (APT)...

Applied Predictive Technologies (APT) Announces Mills Fleet Farm Licenses APT Software to Maximize the Impact of its Promotions

Recommendations from APT Software Enable Mills Fleet Farm to Optimize Promotion Performance

Washington, D.C. – Analytics software company Applied Predictive Technologies (APT), a Mastercard company,...


APT Announces that Life Time® Healthy Way of Life Has Selected APT’s Test & Learn® Software to Enhance Its Analytic Capabilities

Healthy Living, Healthy Aging, Healthy Entertainment Company Leverages APT Software in Support of Rapid Growth and Expansion

Washington, D.C. – Leading analytics software company Applied Predictive...


APT CEO Anthony Bruce Opens Session on How Leading Retailers Are Reducing the Risk of Innovation at Retail’s BIG Show 2018

Bruce facilitated a discussion on how retailers are leveraging cutting-edge data and experimentation to drive value

WASHINGTON, D.C. – Applied Predictive Technologies (APT), a Mastercard company,...


APT’s State of Business Experimentation Report for Retailers: Retailers Report that 44% of Ideas Do Not Break Even

As retailers innovate in the face of e-commerce disruption and shifting consumer preferences, business experimentation empowers them to make more data-driven decisions

WASHINGTON, D.C. – Today,...


APT Makes a Splash with Global Water Challenge

Written by Data Dive leads Kaity Hsieh, Jake Intrator, and Ivana Polim, this blog explores APT's Data Dive with the Global Water Challenge, an organization dedicated to providing clean water access across the developing world. The results of those analyses were met with resounding enthusiasm and shortly after, APTers received an invitation from the Swaziland government to continue APT's work on the ground.