Anthony Bruce, Chief Executive Officer of Applied Predictive Technologies (APT), is a leading management adviser for Global 2000 organizations. He assists clients in choosing and refining business strategies across a range of functional disciplines (marketing, pricing, operations, capital, people, product, growth, etc.) and industries (banking, retail, hospitality, manufacturing, insurance, and pharmaceuticals, among others). Mr. Bruce specializes in enhancing clients’ approach to institutionalizing fact-based, data-driven decision-making through Test & LearnTM. He helps organizations achieve better results by more effectively leveraging Big Data.
Prior to co-founding APT, Mr. Bruce was with McKinsey & Company in its Financial Institutions Group and with Morgan Stanley in the firm’s Investment Banking Division. Mr. Bruce received an MBA from the Stanford Graduate School of Business, where he was an Arjay Miller Scholar. He holds a BA with distinction in Mathematics and Economics from Yale University, where he graduated magna cum laude.