APT Engage

Unlock a 360° view of customer spending behavior

APT Engage: Consumer Insights

APT Engage combines Mastercard’s insights from anonymous and aggregated payment transactions with APT’s proprietary analytics to provide organizations with a 360° view of customer spending behavior across industries and channels over time.

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Key Benefits of APT Engage

Mastercard’s consumer insights

Mastercard Insights

APT Engage generates insights from data based on how customer segments actually spend their money, not from unreliable surveys or small focus groups. Achieve unparalleled insights with Mastercard.

Customer Insights and Shopper Insights

See Beyond Your Four Walls

APT clients benefit from a clear view of how their customer segments shop beyond their locations and digital channels. These new consumer insights – available on a continuous basis – significantly improve targeting decisions across marketing, promotional, operational, and other programs.

Consumer insights tools

Dynamic, Intuitive Interface

The user-friendly interface is crafted so business users—not data scientists—can quickly achieve consumer insights. Access robust analytics with just a few clicks.

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