TORONTO – On October 5, 2017, business leaders from organizations across industries attended the Applied Predictive Technologies (APT) Excellence in Analytics Summit in Toronto, where they discussed best practices for using APT's analytics software to make data-driven decisions. Attendees represented over 20 companies across leading financial services, retail, and restaurant brands.
Anthony Bruce, CEO of APT, gave the opening address. He said, “Machine Learning and artificial intelligence are increasingly trending, and can provide valuable data diagnosis. Using business experimentation in combination with such methods enables organizations to confidently move beyond diagnosis to prescription, and understand what actions to take next. I am excited to see how companies across the world have adopted this Test & Learn® approach to drive value for their businesses.”
In addition to the keynote addresses, attendees participated in various interactive breakout sessions, as well as numerous networking events. The breakout sessions covered topics including:
Innovation in Financial Services —This presentation addressed how banks are using APT software to stay ahead of the curve as they adopt new strategies to acquire customers and grow relationships
Advanced Customer Analytics: How Campaigns and Forecasting are Fueling Innovation and Returns — This discussion covered how leading organizations are leveraging APT software to measure campaigns, forecast performance, and optimize investments at unprecedented scale
APT, a Mastercard Company, is a leading analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. APT also offers products that support decision-making for specific business needs, including transaction analysis, space planning, promotion design, category management and location selection.