APT’s Test & Learn and Market Basket Analyzer Craft Success at JOANN

November 2, 2017

WASHINGTON, D.C. – Applied Predictive Technologies (APT) announced today that JOANN Stores will license APT’s Test & Learn® for Sites, Test & Learn® for Customers, and Market Basket Analyzer software to make data-driven decisions across the business, including pricing, promotions, marketing, markdowns, and store openings. Test & Learn® software helps JOANN design and deploy in-market experiments to identify which ideas work best. JOANN uses Market Basket Analyzer to better understand the transaction-level impact of their merchandising, promotion, and marketing decisions.

“While we had a successful testing process before, with well-selected holdout customers as control, APT has made all of our analyses deeper and more accurate,” said Chris DiTullio, senior vice president of marketing and omni-channel at JOANN. “We’ve been able to make reliable data-driven decisions and implement with confidence at scale, particularly in how we’ve evaluated return on spend for print and digital tactics. We’re also using APT’s Market Basket Analyzer software to get a complete view of how our pricing strategies affect total transaction composition, including coupons and promotions, with a view beyond just the sales of the products that experienced price changes.”

“APT’s software has been complementary to the testing process we already had in place and I have been thrilled with the accurate insights the team has gotten from Test & Learn®,” Matt Susz, CIO and senior vice president at JOANN, said. “The software provides more detailed and actionable answers than we were able to get to before. For instance, beyond just knowing that a promotion drove a sales increase, we can analyze how the promotion affected each category or each store, and optimize future promotions with surgical precision. The speed, depth, and reliability of Test & Learn® creates more time to act on our findings and drive our business forward for our customers.”

John Howard, senior vice president at APT, commented on the relationship, “We look forward to supporting the JOANN team’s commitment to data-driven decisions as we work together in years to come.”



For nearly 75 years, JOANN has inspired creativity in the hearts, hands, and minds of its customers. From a single storefront in Cleveland, Ohio, the nation’s leading fabric and craft retailer has grown to include more than 865 stores across 49 states and an industry-leading e-commerce business. With the goal of helping every customer find their creative Happy Place, JOANN serves as a convenient single stop for all of the supplies, guidance, and inspiration needed to achieve any project or passion. For store locations, project ideas, and a full product offering, visit joann.com.


About APT

APT, a Mastercard Company, is a leading analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. APT also offers products that support decision-making for specific business needs, including transaction analysis, space planning, promotion design, category management and location selection.