WASHINGTON, D.C. – Applied Predictive Technologies (APT) announced today that Bob Evans Restaurants, a full-service restaurant chain that operates over 500 locations in the United States, has signed an agreement to license APT’s Test & Learn® and Menu Analyzer software solutions. Bob Evans will leverage the software to test and measure key strategic initiatives and develop recommendations for future ideas across pricing, promotions, products, and marketing, among other areas.
Prior to signing an agreement, Bob Evans and APT partnered to conduct a fast-paced pilot engagement to drive value by measuring a couple of key initiatives, including discounts, new product introductions, and investments in media. APT also worked with Bob Evans to identify additional in-market experiments based on current and past initiatives.
John Fisher, Bob Evan’s Chief Concept Officer and Executive Vice President, commented, “After analyzing a few key initiatives with APT, we’re transitioning to using the software more broadly and institutionalizing the Test & Learn process across our organization. We want to make sure we’re leveraging the software wherever possible to accurately measure the cause-and-effect impact of initiatives and make more profitable decisions.”
Bob Evans has also licensed APT’s Menu Analyzer software, a platform that allows business users to quickly analyze transaction-level data to inform marketing and menu decisions. Using Menu Analyzer, organizations can rapidly design promotions, understand check composition, and uncover rich, actionable insights.
Sarah Hinkfuss Zampardo, Vice President at APT, commented on the relationship: “We are very excited that Bob Evans has chosen APT’s software, and we look forward to continuing our partnership as they use our software to refine their strategies across the organization.”
About Bob Evans Farms, Inc.
Bob Evans Farms, Inc. owns and operates full-service restaurants under the Bob Evans Restaurants brand name. At the end of the second fiscal quarter (October 23, 2015), Bob Evans Restaurants owned and operated 547 family restaurants in 18 states, primarily in the Midwest, mid-Atlantic and Southeast regions of the United States. Bob Evans Farms, Inc., through its BEF Foods segment, is also a leading producer and distributor of refrigerated side dishes, pork sausage and a variety of refrigerated and frozen convenience food items under the Bob Evans and Owens brand names. For more information about Bob Evans Farms, Inc., visit www.bobevans.com.
APT is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. APT also offers products that support decision-making for specific business needs including transaction analysis, space planning, promotion design, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Worldwide, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, and Chicago. Visit www.predictivetechnologies.com to learn more.