Decisions with Confidence

APT’s software can help you answer:

  • What's the right renewal price after an intro promotion expires?
  • How do digital ads impact activations across all channels?
  • Which direct marketing strategies lead to profitable cross-sell?

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Leading telecom companies use APT's Test & Learn software to analyze in-market experiments.

What products does APT offer?

  • Test & Learn for Customers
    Test & Learn for Customers
    Test & Learn for Customers
    Customer analytics software empowers organizations to measure the impact of every campaign or offer, and recommends the most profitable action for each customer
  • Test & Learn for Sites
    Test & Learn for Sites
    Test & Learn for Sites
    Predictive analytics software empowers organizations to measure the impact of any initiative, tailor each component, and target rollout to locations predicted to respond best
  • Test & Learn for Employees
    Test & Learn for Employees
    Test & Learn for Employees
    People analytics software enables organizations to make the most of their personnel investments from recruiting to training, compensation, and employee movement
  • walmart
  • Coca-Cola
  • McDonald's
  • TD Bank
  • T-Mobile
  • SunTrust

How does APT drive value?

Testimonial A

A top 10 cable company used Test & Learn to better understand how post-promotional pricing affected churn. See how APT helped set the most profitable price for each customer segment, driving $40MM in annual incremental profits.

Testimonial B

A telco struggled to measure the offline impact of their online ads. Test & Learn not only isolated the in-store impact of the ads, but also recommended a targeted rollout that reduced costs without hurting activations.  

Testimonial C

See how a leading telco used Test & Learn to measure the incremental retention driven by their save offers. By targeting specific customer segments recommended by the software, the company increased annual revenues by $25MM.

Thought Leadership

Multichannel News: Strengthening the Cord

Published in Multichannel News, APT SVP Marek Polonski discusses solutions to the challenge of isolating how business actions affect churn over its natural rate.

Beyond Media Mix Modeling

While media mix models are helpful in generating hypotheses, learn why in-market experiments are the only way to isolate the incremental impact of programs and accurately target investments.

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