This Global Banking & Finance Review byline from APT SVP Grayson Clarke addresses how financial institutions can leverage analytics to optimize their acquisition strategy and reach the right customers with the right offers.
Cet aperçu présente comment Test & Learn aide les retailers à mesurer systématiquement et maximiser le ROI de leurs initiatives dans toute l’entreprise, que ce soit concernant les dépenses d’investissement, le marketing, les opérations, ou l’optimisation du merchandising.
Cet aperçu présente comment Test & Learn aide les banques à mesurer systématiquement et maximiser le ROI de leurs initiatives dans toute l’entreprise, des dépenses d’investissement et opérations au marketing et à l’acquisition de clientèle.
APT SVP John Howard discusses how carriers can measure the true impact of changes to product portfolios and rate changes.
APT SVP John Howard discusses how carriers can improve their Claims processes through a Test & Learn approach.
Some organizations are concerned about running experiments while maintaining a consistent brand image and quality. Read this case study on one client who significantly improved their business with Test & Learn.
As OTT continues to reshape the pay TV market, traditional players can react by harnessing test vs. control analytics to revitalize their customer retention initiatives.
Named a Harvard Business Review "Must Read for 2016," this article explores the keys to institutionalizing data-driven decision-making at leading organizations.
Only one thing is certain in today’s telecom industry: the strategies that worked yesterday won’t work tomorrow. Read this byline to find out how you can benefit from this year’s sweeping trends.
Increasing competition and omnichannel complexity are forcing wireless and residential providers to get more strategic with their retail strategies. Find out how APT’s Test & Learn software can help.
As the media industry quickly adapts to consumers’ demand for accessible, omnichannel content, Test & Learn can help industry leaders measure and improve their strategies.
Learn how one large restaurant chain used APT's Test & Learn for Customers software to optimize their promotional campaign.